Tesla Motors External Analyis
SWOT ANALYSIS OF TESLA MOTORS
SWOT analysis is an integral tool which helps management to identify the internal strength and weakness of an organization and make strategies accordingly to grab external future opportunities and fight against external threats (Kerin ,Hartley and Rudelius ,2012). The report here focuses on the external factors of a SWOT analysis of Tesla Motors (i.e. on Opportunities and Threats).
Opportunities
The future external opportunities available to Tesla Motors are discussed as under.
International Expansion: Tesla Motors is a renowned name in United States and has been very successful in the European markets especially Germany. However the company has huge potential and a huge market to cover in the Asian and the Canadian market and emerge itself as a leading company in automobile industry all across the globe.
Government Support: Tesla Motors has in the recent past enjoyed huge governmental support in the European countries, further a global market analysis makes a clear indication of growing support by government all across the globe for its specially designed environmental friendly vehicles in form of exemption of duties and taxes which can enable company to capture larger market share and ensure long term growth of the company. The Tesla Brand Community: Tesla has a brand community of owners and potential owners who can definitely help the company to leverage its sales of environmental friendly vehicles in all parts of the globe particularly in the Asian and Canadian market (Escales, Edison and Bettman, 2010).
Innovative Sales Model: The company is characterized to implement an Apple store model which provides a unique and differentiated customer experience. Such models can certainly help Tesla Motors to gain a competitive edge over its rivals and make a strong brand presence of its own in the international and domestic market.
Technological Advancement: Tesla Motors can have an added advantage to fight against the rising oil
SWOT analysis is an integral tool which helps management to identify the internal strength and weakness of an organization and make strategies accordingly to grab external future opportunities and fight against external threats (Kerin ,Hartley and Rudelius ,2012). The report here focuses on the external factors of a SWOT analysis of Tesla Motors (i.e. on Opportunities and Threats).
Opportunities
The future external opportunities available to Tesla Motors are discussed as under.
International Expansion: Tesla Motors is a renowned name in United States and has been very successful in the European markets especially Germany. However the company has huge potential and a huge market to cover in the Asian and the Canadian market and emerge itself as a leading company in automobile industry all across the globe.
Government Support: Tesla Motors has in the recent past enjoyed huge governmental support in the European countries, further a global market analysis makes a clear indication of growing support by government all across the globe for its specially designed environmental friendly vehicles in form of exemption of duties and taxes which can enable company to capture larger market share and ensure long term growth of the company. The Tesla Brand Community: Tesla has a brand community of owners and potential owners who can definitely help the company to leverage its sales of environmental friendly vehicles in all parts of the globe particularly in the Asian and Canadian market (Escales, Edison and Bettman, 2010).
Innovative Sales Model: The company is characterized to implement an Apple store model which provides a unique and differentiated customer experience. Such models can certainly help Tesla Motors to gain a competitive edge over its rivals and make a strong brand presence of its own in the international and domestic market.
Technological Advancement: Tesla Motors can have an added advantage to fight against the rising oil
References: Escales, Jennifer Edison and James R. Bettman (2010), “Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning,” in Deborah J. MacInnis, C. Whan Park and Joseph R. Priester (eds.), Handbook of Brand Relations, Armonk, New York and London: M.E. Sharpe, 107-123. Kerin R.,Hartley S.,and Rudelius W. (2012), Marketing 11th edition, Mc Graw Hill, New York, NY. Lakhal L., Pasin F., Limam M., (2006). Quality management practices and their impact on performance. International Journal of Quality & Reliability Management. Vol.22 Iss:6, pp. 625-646 Woodyard, Chris. (2008) “Tesla: Little electric roadster that could.” USA Today. http://www.usatoday.com/money/autos/environment/2008-03-03-tesla-electriccar_N.htm