Going Green - Tesla Motor Sports
| Favorite Color: “Going Green” | | | Rashanna Etenburn | BUSI 510 – Managerial Economics |
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Executive Summary
Tesla Motors is among the top 25 companies “going green” for our economy. Tesla motors is a venture aimed at proving that cars can be environmentally friendly, without giving up the speed and power, purchasers love. The cost of running this amazing, green driving machine is a mere 2 cents per mile. (Ryan, 2008) Tesla Motors is a company looking to produce a high-performance electric sports car, and is backed by a number of high-profile investors. Introduced in June 2006 to the public complete with a test drive by California Governor Arnold Schwarzenegger, the Tesla Roadster is able to go from 0 to 60 in 4 seconds (competitive with Porsche and Lamborghini models), while also delivering 100 miles per gallon (double the efficiency of the Toyota Prius). The car's base price is around $100,000, and orders for the car in 2008 are full per teslamotors.com as of December 2007.
Among Tesla's investors include Silicon Valley luminaries like PayPal founder Elon Musk and Google co-founders Larry Page and Sergey Brin. (Venture Beat Profiles, 2012)
For the last nine years Tesla Motors has used the Internet to market the company’s only electric car, the Roadster, in foreign nations which has produced less than stellar results. Although Tesla has failed to make a profit and is losing approximately $200 million annually, the unique qualities of the high-performance Roadster have attracted the interest of Toyota. To prove their commitment, Toyota invested $50 million in additional technology that will improve the car’s battery longevity on the road, and finance the research and development of Tesla’s newest automobile, the Model S, which arrived this year (2012). The Model S is the most affordable vehicle within Tesla’s showcase, and is considered a family sedan with a price tag that will run 50 percent less than the Roadster. The less expensive
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Executive Summary
Tesla Motors is among the top 25 companies “going green” for our economy. Tesla motors is a venture aimed at proving that cars can be environmentally friendly, without giving up the speed and power, purchasers love. The cost of running this amazing, green driving machine is a mere 2 cents per mile. (Ryan, 2008) Tesla Motors is a company looking to produce a high-performance electric sports car, and is backed by a number of high-profile investors. Introduced in June 2006 to the public complete with a test drive by California Governor Arnold Schwarzenegger, the Tesla Roadster is able to go from 0 to 60 in 4 seconds (competitive with Porsche and Lamborghini models), while also delivering 100 miles per gallon (double the efficiency of the Toyota Prius). The car's base price is around $100,000, and orders for the car in 2008 are full per teslamotors.com as of December 2007.
Among Tesla's investors include Silicon Valley luminaries like PayPal founder Elon Musk and Google co-founders Larry Page and Sergey Brin. (Venture Beat Profiles, 2012)
For the last nine years Tesla Motors has used the Internet to market the company’s only electric car, the Roadster, in foreign nations which has produced less than stellar results. Although Tesla has failed to make a profit and is losing approximately $200 million annually, the unique qualities of the high-performance Roadster have attracted the interest of Toyota. To prove their commitment, Toyota invested $50 million in additional technology that will improve the car’s battery longevity on the road, and finance the research and development of Tesla’s newest automobile, the Model S, which arrived this year (2012). The Model S is the most affordable vehicle within Tesla’s showcase, and is considered a family sedan with a price tag that will run 50 percent less than the Roadster. The less expensive
Cited: Endre. (2012, July 29). Is Tesla Motors Going to Change the World? Retrieved from Greener Ideal: http://www.greenerideal.com/vehicles/0729-is-tesla-motors-going-to-change-the-world/ Garrett, J Salvatore, D. (2001). Managerial Economics in a Global Economy. Oxford University Press. Seigel, J. (2010, May 21). Toyota Poinies Up $50 Million For a Piece of Tesla Motors. Retrieved from Green Chip Stocks: www.greenchipstocks.com/articles/tesla-partnership/968 Tesla Motors Tesla Motors Executive/Bios. (2012). Retrieved from http://www.teslamotors.com/about/executive-bios Venture Beat Profiles