Elements of Culture
| Cultural analysis | MAN 719: ACTION TASK 5 | BY | Ronna Maposa: 3317920 | |
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Table of Contents
1.1 Introduction2
1.2 The Seven Elements of culture2
1.3 Market places in terms of the seven elements4
2.0 Religion and Culture6
3.0 Conclusion7
References9
1.1 Introduction
Culture has been defined by Lederach (1995) as shared knowledge and schemes created by a set of people for perceiving, interpreting, expressing and responding to the social realities around them. Simply put, it is the learned and shared behaviour of a community of people. These behaviours are considered the correct way to feel, think and act, and are passed on to new members. Culture determines what is acceptable or unacceptable, important or unimportant and right or wrong. South Africa is a nation that is very accepting of people of different cultural persuasions allowing businesses and religious institutions to promote a wide variety of exciting shopping and religious experiences.
1.2 The Seven elements of culture
There are a number of issues that businesses need to consider when internationalising and expanding their operations into new cultures. They may need to reconsider their marketing and human resource management, or even reconsider their product in order to comply with social-cultural norms.
A contemporary approach to cultural issues in management divides culture into the following aspects:
Source: Hannagan (2005)
Social organisation
This is when a culture organises its members into smaller groups. These smaller groups could include families, friends, religious groups, social classes, occupation and interest groups. Family is considered the most important unit of social organisation and can be organised either into a nuclear family or an extended family. Social classes rank people in order of status, depending on what is important to that particular culture for example ancestry, or education.
Religion
This is a system which helps people answer
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Table of Contents
1.1 Introduction2
1.2 The Seven Elements of culture2
1.3 Market places in terms of the seven elements4
2.0 Religion and Culture6
3.0 Conclusion7
References9
1.1 Introduction
Culture has been defined by Lederach (1995) as shared knowledge and schemes created by a set of people for perceiving, interpreting, expressing and responding to the social realities around them. Simply put, it is the learned and shared behaviour of a community of people. These behaviours are considered the correct way to feel, think and act, and are passed on to new members. Culture determines what is acceptable or unacceptable, important or unimportant and right or wrong. South Africa is a nation that is very accepting of people of different cultural persuasions allowing businesses and religious institutions to promote a wide variety of exciting shopping and religious experiences.
1.2 The Seven elements of culture
There are a number of issues that businesses need to consider when internationalising and expanding their operations into new cultures. They may need to reconsider their marketing and human resource management, or even reconsider their product in order to comply with social-cultural norms.
A contemporary approach to cultural issues in management divides culture into the following aspects:
Source: Hannagan (2005)
Social organisation
This is when a culture organises its members into smaller groups. These smaller groups could include families, friends, religious groups, social classes, occupation and interest groups. Family is considered the most important unit of social organisation and can be organised either into a nuclear family or an extended family. Social classes rank people in order of status, depending on what is important to that particular culture for example ancestry, or education.
Religion
This is a system which helps people answer
References: 1.1 Introduction Culture has been defined by Lederach (1995) as shared knowledge and schemes created by a set of people for perceiving, interpreting, expressing and responding to the social realities around them A contemporary approach to cultural issues in management divides culture into the following aspects: Source: Hannagan (2005) 2. Hannagan, T. (2005). Globalisation and Multinational Management. In: Management: Concepts and Practices. Harlow: Pearson Education. 3. Lederach, J.P. (1995) Preparing for peace: Conflict transformation across cultures. New York: Syracuse University Press.