Elements of Persuasion

Elements of Persuasion Persuasion has been defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, p. 230). Utilizing the elements of persuasion are important when searching for effective ways to reach a given audience. Educating individuals about domestic violence and the affects it can have can be beneficial in many ways and communicating the message can be accomplished using a variety of methods. One of the largest misconceptions is that domestic violence only happens to women. The truth is, anyone can be a victim of domestic violence regardless of gender, ethnicity, or age. One other common misconception is that domestic violence does not occur in “nice” homes or communities; for example, families with higher incomes and expensive homes. The fact is, domestic violence can occur anywhere; in any community, in any home. It is because of these misconceptions, among many others, that we advertise and speak out about the dangers of domestic violence; educating those who are not experienced with it to see the warning signs from others who may be victims, sending the message that love does not have to hurt and to come forward and speak out to stop the abuse. There are several ways that this campaign can communicate the message about domestic violence; reaching a wide audience on many levels. Billboards are an excellent way to visually display and silently reach a large audience; billboards provide a brief direct message as well as information for how one can receive help. Through the help of guest speakers and advocates who have experienced domestic violence first-hand, children can be informed of domestic violence though school assemblies where they may feel safer speaking out if they are someone, or know someone, who is being abused. Television commercials are another great way to target a large audience and it allows visual descriptions as well as scenarios for individuals to either relate to,

References: Myers, D. G. (2010). Social psychology (10th ed.). New York, NY: McGraw Hill.