Embracing Social Culture
Management Information Systems
9/23/13
Should Companies Embrace Social Business The adoption of corporate social networks is something that could be beneficial, but is not the easiest thing to incorporate into your business. There are several factors that would slow, if not completely stop, the adoption of internal corporate social networks. One of these factors is the acceptance of the work force where the system is being implemented. Many of the people that work for the company may not be even willing to integrate this new system. The acceptance of the workforce is just the beginning of the issue. Some more factors that would support this would first be that they do not have any incentive to give this new system a shot at making business more effective. Some people are not willing to change just anything. Some have been doing business the same way for many years and without an incentive, they may not be willing to give it a chance. Another issue is that a majority of most work forces do not have the analytical capabilities that may be needed for a new IT system. Most do not have this technological knowledge because most of them do not have any experience with social networks shown through the stats in the case. The last factor that I will bring up is time. Time is a very valuable resource, and many people think that there is not enough of it for them to be taught how to use a completely new social network. Though in the end the system may be very effective, some people are still not willing to take time away from the work that they are on at the time. It could be seen as a large version of opportunity cost.
So yes, there are some factors that will contribute to the failing of this implementation into the company. There are also examples of when this has been successful. One of the most important factors that lead to this success is if there is a 100% employee adoption, which means it is an enterprise application. When the employee is willing to make
9/23/13
Should Companies Embrace Social Business The adoption of corporate social networks is something that could be beneficial, but is not the easiest thing to incorporate into your business. There are several factors that would slow, if not completely stop, the adoption of internal corporate social networks. One of these factors is the acceptance of the work force where the system is being implemented. Many of the people that work for the company may not be even willing to integrate this new system. The acceptance of the workforce is just the beginning of the issue. Some more factors that would support this would first be that they do not have any incentive to give this new system a shot at making business more effective. Some people are not willing to change just anything. Some have been doing business the same way for many years and without an incentive, they may not be willing to give it a chance. Another issue is that a majority of most work forces do not have the analytical capabilities that may be needed for a new IT system. Most do not have this technological knowledge because most of them do not have any experience with social networks shown through the stats in the case. The last factor that I will bring up is time. Time is a very valuable resource, and many people think that there is not enough of it for them to be taught how to use a completely new social network. Though in the end the system may be very effective, some people are still not willing to take time away from the work that they are on at the time. It could be seen as a large version of opportunity cost.
So yes, there are some factors that will contribute to the failing of this implementation into the company. There are also examples of when this has been successful. One of the most important factors that lead to this success is if there is a 100% employee adoption, which means it is an enterprise application. When the employee is willing to make