OPPORTUNITIES ACROSS RETAIL CHANNELS
Report extract combining insights from the following global briefings
Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels
Emerging Markets: Overview and Growth in Opportunities in Grocery Channels
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EMERGING MARKETS POWER AHEAD
Strong opportunities outside the BRICs
The BRICs remain far ahead of other emerging countries in terms of size, as well as growth in the case for China, but other emerging countries also offer significant opportunities.
Looking at smaller economies, this is the case of
Saudi Arabia, Mexico, Indonesia, Vietnam, Turkey and Iran, which are in the second tier in terms of retail market but still offer similar growth potential in terms of retail sales to the BRICs.
Indeed, strong economic growth in these emerging countries is contributing to rising incomes and changing consumption patterns. As the middle class expands, consumers’ spending shifts from basic necessities, such as food, to discretionary products, such as apparel or electronic products, boosting the relevant channels where these products are most purchased.
As a result, non-grocery retailers are expected to drive overall retailing in the majority of emerging countries, reflecting this consumption shift, as well as consumers’ aspirations towards more premium and luxury products.
© Euromonitor International
RETAILING: EMERGING MARKETS
PASSPORT 2
EMERGING MARKETS DRIVE GLOBAL GROWTH
Emerging markets will account for half of total retailing by 2018
Retail sales in developed markets represented 58% of retail sales globally, at US$8.4 trillion in 2014 however the region’s growth remains slow, with the market only growing by 2% between 2013 and 2014.
Meanwhile, EMEs represented US$6 trillion in 2014 and their strong value growth (+11% in 2014) will allow them to increasingly contribute to global retail revenues. From
32%