The Communications Lab is a communication practice specialising in employee engagement. We help organisations use employee engagement to turn business issues into business outcomes.
We want to experiment with internal communication and employee engagement, sparking debate, provoking ideas and new ways of thinking within our industry. To enable this to happen we have set up the lab. The lab is a network that does more than talk. It’s about collaboration, experimentation and application with like-minded people, which is what this piece of research was all about.
The overall aim of this programme was to provide insights into the general “state of the nation” in employee engagement. To achieve this a series of 7 face-to-face, structured interviews were held in March and April 2009 with individuals from large blue-chip organisations with a stake in employee engagement. The following organisations participated in the study:
• RSA • Shell • E.ON • T-mobile • Everest • Norwich Union • Barclays
Key Findings
|Engagement element |Theme |Evidence |
|Change |Use of external quantitative employee |Most of the companies used an online, quantitative survey to measure engagement and |
| |engagement survey |its drivers |
| | |Many of the companies use external providers such as Best Company Survey and Gallup |
| | |G12 |
| |Use of