Employment and Audience
a) A final-notice collection letter from an appliance manufacturer to an appliance dealer that is 3 months behind on payments, sent 10 days before initiating legal collection procedures.
1. The primary audience in this subject includes the appliance dealer, and his employees who will be affected by this situation.
2. The audience’s general attitude to this subject will most likely be skeptical and uncertainty and will require the letter to be accurate, detailed and complete information.
3. The audience needs to have knowledge of how severe this letter is and they need to know on what exact day will this collection take effect.
b) An advertisement for digital cameras.
1. The audience for this advertisement is generally directed towards a large audience and requires a more general approach to market to the mass.
The audience could be anyone from the community where the advertisement is posted, anyone who browses the Internet who comes across it, etc.
2. The general attitude toward this subject could be one with an open-mind, informative, and awareness.
3. The audience needs to know detailed information including location, price variances, types of brands, and how this product benefits their needs.
c) A proposal to top management, suggesting that the four sales regions in the
United States be combined into two regions.
1. The audience includes top management and all employees in the four regions who will be affected by this proposal.
2. The general attitude towards this subject could be frustration for trying to merge the regions together and possibly disrupting the employees’ location and life.
3. The audience needs to know if this proposal will take effect and if so when. They need to know which regions would be affected by joining another region.
d) Fliers to be attached to doorknobs in the neighborhood, announcing reduced rates for chimney cleaning or repairs.
1. The audience is the neighbors who received the
1. The primary audience in this subject includes the appliance dealer, and his employees who will be affected by this situation.
2. The audience’s general attitude to this subject will most likely be skeptical and uncertainty and will require the letter to be accurate, detailed and complete information.
3. The audience needs to have knowledge of how severe this letter is and they need to know on what exact day will this collection take effect.
b) An advertisement for digital cameras.
1. The audience for this advertisement is generally directed towards a large audience and requires a more general approach to market to the mass.
The audience could be anyone from the community where the advertisement is posted, anyone who browses the Internet who comes across it, etc.
2. The general attitude toward this subject could be one with an open-mind, informative, and awareness.
3. The audience needs to know detailed information including location, price variances, types of brands, and how this product benefits their needs.
c) A proposal to top management, suggesting that the four sales regions in the
United States be combined into two regions.
1. The audience includes top management and all employees in the four regions who will be affected by this proposal.
2. The general attitude towards this subject could be frustration for trying to merge the regions together and possibly disrupting the employees’ location and life.
3. The audience needs to know if this proposal will take effect and if so when. They need to know which regions would be affected by joining another region.
d) Fliers to be attached to doorknobs in the neighborhood, announcing reduced rates for chimney cleaning or repairs.
1. The audience is the neighbors who received the