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Energy Drinks Case Study

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Energy Drinks Case Study
The popular demand for energy drinks have placed a certain focus on side effects of consuming these drinks when it comes to children and adolescents. The label reads that children should not consume it, but what defines the term children?
The adolescents are proven to have an under developed cognitive defense, which prevent them from resisting the persuasive intent of the advertisements. Further, adolescence is in a period of their life where implicit behavior is used rather than explicit behavior, thus even though that the advertisements of energy drinks are made more informative, it is not certain that it would help adolescence to make a rational decision when purchasing energy drinks. In relation to this, a ban of the TV advertisements
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