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Engaging in Cio-Cxo "Conversations That Matter": an Interview with Peter Keen. Mis Quarterly Executive 9(1): (2010).

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Engaging in Cio-Cxo "Conversations That Matter": an Interview with Peter Keen. Mis Quarterly Executive 9(1): (2010).
Individual Assignment

Engaging in CIO-CxO "Conversations that Matter": An Interview with Peter Keen. MIS Quarterly Executive 9(1): (2010).

Hamza Lahkim Bennani

10-24-2012

MIS 3301

Dr. Chihab Benmoussa

Reflection

Q1: I have heard you say more than once that CxOs are not interested in “IT.” Can you explain what you mean by that?

Peter Keen, The chairman and advisor of Keen Innovations, answered this question very clearly, where he stated that it is important that CxOs know the importance of information systems in their company and how it can extend and integrate relationships between the companies processes. For the majority of CxOs, knowing the innards of an information system is not as crucial as knowing how the plateform developed is used and how it can increase the performance of a company. He talked about Facebook where he showed how 300 million people use it daily but don’t know how the plateform works, they just use it for communicating with people. “CxOs are tuning out, and the more comfortable they are about the value of IT, the less they want or need to tune in on the old technology discourses” said Peter Keen, which means that even when CxOs start using IS in their company and giving it importance, they don’t regret it and think that is enables more business capacities. “Over the last five years, the whole business has become much moreIT-aware and IT-literate, and sees the need to get more involved in IT so that business benefits are delivered. As a result, It has become more influential and more proactive., and has driven an increasingly an entreprisewide culture.” (Andrew Mullock, CIO, BNP Paribas)

As far as CIOs are concerned, Peter Keen thinks that their role in the corporation is as important as the role of any other CxO, sometimes even more important. CIOs know exactly what is going on inside the comany, and through information technology they know how to solve problems in a very efficient and effective way. CIOs



References: Charles, B. (2002). Successful e-business strategy: The potential of electronic marketplaces. Sydney: Pearson Education Australia. David , K., & Richard , H. (1993). Business information systems. (5th ed.). New York: McGraw Hill. Hemingway, C., & Gough, T. (2000). The value of information systems teaching and research in the knowledge society. In Fluency with information technology (Vol. 3). Cranfield: Hussain, K Judith, C. S. (2001). Introduction to information systems. Crawfordsville: R.R. Donnelley. DOI: www.wiley.com/college/simon Kroenke Leonard, J., & Joseph, V. (2003). Information systems today. New JErsey: Prentice Hall. Paul, L. (1994). Information-systems development. Great Britain: Clays Ltd, St Ives pls. Richard, N. (2002). Service management: Strategy and leadership in service business. (3rd ed.). Weinheim: John Wiley & sons, LTD. Stuart, B. (2002). Knowldege management systems: Theory and practice. (2nd ed.). London: The Alden Press. Turban, R. P. (2003). Introduction to informatin technology. (2nd ed.). Danvers: John Wiley & sons, Ltd. DOI: wwww.wiley.com/college/turban

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