Before the formation of Middle West Utilities Company, electricity was a “high-cost luxury” which only the very wealthy could afford (PBS.org, 2011). Through the acquisition of all of the competition in the area, Insull’s company monopolized the electricity market in Illinois as well as neighboring states (Britannica Biographies, 2010). Holding this power gave him and his company the ability to set the prices at what ever they wished (PBS.org, 2011). Samuel Insull broadened the market by selling to anyone and everyone he could (Hutchinson 's Biography Database, 2003). Prices were set low enough to enable small businesses and households to obtain electricity, and what was once only seen as a luxury soon became commonplace (PBS.org, 2011).…