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Course Web Page via Blackboard
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Teaching Assistant Daniel J. Amodio
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daniel.j.amodio@utexas.edu
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Course Objectives
I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to grow firms as astutely as possible will play a role in speeding the beginning of a new recovery. When companies like Cisco and HP abandon major market segments, it is even more important to think critically about how to grow a firm’s products. Given the chaotic period that we are entering, I have made several significant changes to this course.
First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm.
Second, I have assigned you two books. These are two of the best books out there on how to think about innovation, competition and how to grow a business. They will become “let me read that again” go-to books that you will use long after you graduate from UT.
Third, I am going to press myself and all of you harder than I ever have. I fear that this new global recession will be deeper and more destructive than the one that hit us in 2007-2009, and that recession was the worst since 1948. I want to make sure that each and every one of you is prepared to take advantage of the economic chaos that is buffeting the world.
This course is for students