Entrepreneur Intention
ID: 100321
1st Session: Creativity
1st Task
The Most Creative Business Idea
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett
Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others (Franken R.E, 1998). Creativity is the ability to generate innovative ideas and manifest them from thought into reality (Maenhout, T.
2008). The process involves original thinking and then producing (Cropley A.J, 2000).
Creativity is important in every aspect of life. Increasing globalization and technology effects have resulted in more business opportunities but the marketplace has also become more crowded and competition has increased (McMullan S, 2006).
Entrepreneurship has three central underlying dimensions: innovation, risk-taking and proactiveness. Entrepreneurship and creativity makes significant contribution to the success of firms and to the economic growth of the nation (Schumpter J.A, 1998).
Creativity enables the entrepreneur to act on these opportunities in ways which can result in competitive advantage for the organization. It can provide the basis for innovation and business growth, as well as impacting positively on society generally
(Bilton, 2007).
I think creating a social network around the world was the most creative idea ever. Facebook is the pioneer that brings the whole world in the same platform.
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc (Eldon A, 2008). Social network sites can help facilitate the meeting of strangers, however, individuals are also using social network sites to maintain and strengthen their current, off line social networks (Boyd & Ellison, 2008). Facebook has been able to create a new era in social network business by creating a great
1st Session: Creativity
1st Task
The Most Creative Business Idea
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett
Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others (Franken R.E, 1998). Creativity is the ability to generate innovative ideas and manifest them from thought into reality (Maenhout, T.
2008). The process involves original thinking and then producing (Cropley A.J, 2000).
Creativity is important in every aspect of life. Increasing globalization and technology effects have resulted in more business opportunities but the marketplace has also become more crowded and competition has increased (McMullan S, 2006).
Entrepreneurship has three central underlying dimensions: innovation, risk-taking and proactiveness. Entrepreneurship and creativity makes significant contribution to the success of firms and to the economic growth of the nation (Schumpter J.A, 1998).
Creativity enables the entrepreneur to act on these opportunities in ways which can result in competitive advantage for the organization. It can provide the basis for innovation and business growth, as well as impacting positively on society generally
(Bilton, 2007).
I think creating a social network around the world was the most creative idea ever. Facebook is the pioneer that brings the whole world in the same platform.
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc (Eldon A, 2008). Social network sites can help facilitate the meeting of strangers, however, individuals are also using social network sites to maintain and strengthen their current, off line social networks (Boyd & Ellison, 2008). Facebook has been able to create a new era in social network business by creating a great
References: Robert E. Franken (1998) “Information and knowledge: Austrian economics in search of its uniqueness”, “Review of Austrian Economics”, 15(1), pp.263-274. Cropley, A.J. (2000). “Defining and measuring creativity: are creativity tests worth using?”, “Roeper Review”, 23(2), pp.72-79 McMullan, J.S. (2006). “Entrepreneurial action and the role of uncertainty in the theory of the entrepreneur”, “Academy of Management Review”, 31(1), pp.132-152. Schumpter J.A, (1998), “Economic Theory and Entrepreneurship History”, In Birley, S. Bilton, C. (2007), “Management and Creativity: From Creative Industries to Creative Management”, “International Journal of Management Reviews”, 11(2), pp.127-148. Eldon A. (2008), “A Facebook in the crowd: Social searching vs. social browsing”, “Proceedings of Computer Supported Cooperative Work”, 2(1), pp.167-170. Carlson. N, (2010), “Beyond search engines: Enhancing active learning using the internet”, “Politics & Policy”, 31(1), pp.533-553 Sengupta A, (2012), “Do you Facebook? Networking with students online”, “College & Research Libraries News”, 37(1), pp.306-307 Ellison, N. B. (2011), “Social network sites: Definition, history, and scholarship”, “Journal of Computer-Mediated Communication”, 13(2), pp.210-230 Barnett-Ellis, P. (2011), “Checking out Facebook.com: The impact of a digital trend on academic libraries”, “Information Technology and Libraries”, 26(2), pp.23-34