Question 2: What tasks and goals should Alison be focusing on at this stage of her venture? Following the facts shown in the case study, Alison should now focus on how to make her less independent from her. She need to be focusing on her management strategy, her financing and the opportunity for growth. In point of view, the way Alison running her business by everyday maintenance will take away her time for planning and expanding her business. Frankly speaking, giving customers personal experience spend time folding and arranging things in the way she thought was attractive can be done by her employees with training. As her business grew, Alison might see that the image she created can grow itself by her skill and her story will bring her more customer (Bygrave & Zacharakis , 2010, p.80). Therefore, the thing Alison is lacking of is just time being.
Question 4:Dicuss her funding-raisin and valuation. If you were an equity investor, what return expectations would you have ?