Environmental Formces Impacts on Greggs
Environmental forces affecting Greggs and their impacts
In today’s society there are a number of forces affecting how businesses run; in this essay I will explain how different forces affect a bakery chain called Greggs. Greggs is the largest bakery chain in the UK, over the course of its existence Greggs has already adapted numerous times to adapt to changing requirements in its target population and to try and maximise profits. In 1972 Greggs expanded outside of North Eastern England for the first time opening a regional division in Glasgow, twelve years after this happened Greggs started to trade on the London Stock exchange. Also in 1994 Greggs acquired 424 bakers oven shops which enabled Greggs to have an in store bakery this enabled them to put Greggs shops in built up busy areas and Bakers oven shops in smaller previously untouched areas with a lower population as the shops could bake what is needed for demand. Greggs offers take outs so it can be a quick and easy visit to the store whilst bakers oven offers seating and works similar to a restaurant for people on the move wanting a seat and something to eat.
Greggs competes with all bakery chains and food outlets as well as coffee shops to gain customers as Greggs relies on people needing food so they must make their products affordable and of high quality in able to ensure that customers will choose their products rather than other food retailers. Greggs has also set the standard for other bakery chains by expanding outside of the UK with two shops in Belgium and plans for many more shops in Europe making them the first british bakery chain to attempt and expansion outside of the UK. In 2008 the global bakery products market is estimated to have been worth US$275 billion making it a very profitable market which is ever increasing.
The forces I talked about earlier are environmental forces, which are made up of the macro and micro environment, macro environment is uncontrollable external factors to the
In today’s society there are a number of forces affecting how businesses run; in this essay I will explain how different forces affect a bakery chain called Greggs. Greggs is the largest bakery chain in the UK, over the course of its existence Greggs has already adapted numerous times to adapt to changing requirements in its target population and to try and maximise profits. In 1972 Greggs expanded outside of North Eastern England for the first time opening a regional division in Glasgow, twelve years after this happened Greggs started to trade on the London Stock exchange. Also in 1994 Greggs acquired 424 bakers oven shops which enabled Greggs to have an in store bakery this enabled them to put Greggs shops in built up busy areas and Bakers oven shops in smaller previously untouched areas with a lower population as the shops could bake what is needed for demand. Greggs offers take outs so it can be a quick and easy visit to the store whilst bakers oven offers seating and works similar to a restaurant for people on the move wanting a seat and something to eat.
Greggs competes with all bakery chains and food outlets as well as coffee shops to gain customers as Greggs relies on people needing food so they must make their products affordable and of high quality in able to ensure that customers will choose their products rather than other food retailers. Greggs has also set the standard for other bakery chains by expanding outside of the UK with two shops in Belgium and plans for many more shops in Europe making them the first british bakery chain to attempt and expansion outside of the UK. In 2008 the global bakery products market is estimated to have been worth US$275 billion making it a very profitable market which is ever increasing.
The forces I talked about earlier are environmental forces, which are made up of the macro and micro environment, macro environment is uncontrollable external factors to the