ASDA Swot Analysis
ASDA and it’s functions
Introduction
This report will analyse ASDA the supermarket environment and outline the direct impact MACRO and MICRO environments have on the organisation. The report will then look at the strengths weaknesses opportunities and threats (SWOT) to the organisation to help form an overview of the organisation and it’s functions. ASDA supermarket retails food, clothes, toys, entertainment goods and other general merchandise. The organisation formed in 1965 by a group of farmers from Yorkshire, who knew very little about the business world. Having created a firm foundation for themselves in northern British regions they soon decided to expand southwards. This expansion took its course by the 70s and 80s. In 1989
Introduction
This report will analyse ASDA the supermarket environment and outline the direct impact MACRO and MICRO environments have on the organisation. The report will then look at the strengths weaknesses opportunities and threats (SWOT) to the organisation to help form an overview of the organisation and it’s functions. ASDA supermarket retails food, clothes, toys, entertainment goods and other general merchandise. The organisation formed in 1965 by a group of farmers from Yorkshire, who knew very little about the business world. Having created a firm foundation for themselves in northern British regions they soon decided to expand southwards. This expansion took its course by the 70s and 80s. In 1989