Swot Analysis
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SWOT ANALYSIS: ULTA SALONS AND COSMETICS
Syrenthia Love
Principals of Management 303
Professor Hand
Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company. Not only am I found of their beauty products and cosmetics, but I am a former employee of the company. Therefore, I have a little more insight. Like with any business, Ulta has a mission statement. Ulta Salons and Cosmetics mission statement reads “We are the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon service in the United States. We focus on providing affordable indulgences to our customers by combining the product breadth, value and convenience of a beauty superstore with distinctive environment and experience of a specialty retailer”.
Strengths Our text defines a company’s strength as a skill or capability that enables an organization to conceive of an implement its strengths. (Griffin, 2008). Every business needs to be able to identify their particular strengths that they have. It’s what they bring to they table, what sets them apart. Ulta Salons and Cosmetics have several strengths that they can bring to consumers. The first strength Ulta has is the fact that they offer quality products. They sell pretty much every mass cosmetics name brand you can think of. From L’Oreal, Cover Girl to Rimmel, Revlon, Max Factor, and even Maybeline. They have it all. Not only do they sell the “regular” cosmetics such as the ones
SWOT ANALYSIS: ULTA SALONS AND COSMETICS
Syrenthia Love
Principals of Management 303
Professor Hand
Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company. Not only am I found of their beauty products and cosmetics, but I am a former employee of the company. Therefore, I have a little more insight. Like with any business, Ulta has a mission statement. Ulta Salons and Cosmetics mission statement reads “We are the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon service in the United States. We focus on providing affordable indulgences to our customers by combining the product breadth, value and convenience of a beauty superstore with distinctive environment and experience of a specialty retailer”.
Strengths Our text defines a company’s strength as a skill or capability that enables an organization to conceive of an implement its strengths. (Griffin, 2008). Every business needs to be able to identify their particular strengths that they have. It’s what they bring to they table, what sets them apart. Ulta Salons and Cosmetics have several strengths that they can bring to consumers. The first strength Ulta has is the fact that they offer quality products. They sell pretty much every mass cosmetics name brand you can think of. From L’Oreal, Cover Girl to Rimmel, Revlon, Max Factor, and even Maybeline. They have it all. Not only do they sell the “regular” cosmetics such as the ones