Swot Analysis
SWOT ANALYSIS (BREADTALK)
Strength * Well-known brand with strong brand equity
-The BreadTalk brand has evolved to become one of the most recognisable local brands in Singapore. In 2002, the group won the “Singapore Promising Brand Award 2002” awarded by ASME and SPH and was also voted Singapore’s Most Popular Brand in a joint poll by the ASME and SPH. * Strategic retail locations, capturing strong market interest and creating brand awareness
-The group’s outlets can be found in accessible locations with high pedestrian traffic flow. This pulls in customers as they walk by. Many of the outlets are located near public transport systems such as bus terminals, Mass Rapid Transit stations and Light Rail Transport stations. Some stores are also located near popular departmental stores and supermarkets. * Experienced management
-Mr. George Quek, the managing director, has been in the F&B (Food & Beverage) business for more than 20 years. He is supported by a team of senior managers with more than nine years of experience on average in the F&B or retail industries.
Weaknesses * Intense competition
-The F&B industry in Singapore is highly competitive and fragmented with low barriers to entry. With many bakeries reinventing their existing products and expanding, it gets increasingly difficult to compete for choice locations and market share. * Low barriers to entry in the F&B industry
-BreadTalk operates in the highly competitive F&B industry which has close to no barriers to entry. Some of its competitors are established players in the bakery and confectionery industries and may have greater financial and marketing resources. The entry of new competitors into the same F&B segments or into the immediate areas around the group’s retail outlets may affect its earnings.
Opportunities * Increasing popularity of bread products in Asia
-BreadTalk has a chain of 38 retail outlets island-wide in Singapore, with
Strength * Well-known brand with strong brand equity
-The BreadTalk brand has evolved to become one of the most recognisable local brands in Singapore. In 2002, the group won the “Singapore Promising Brand Award 2002” awarded by ASME and SPH and was also voted Singapore’s Most Popular Brand in a joint poll by the ASME and SPH. * Strategic retail locations, capturing strong market interest and creating brand awareness
-The group’s outlets can be found in accessible locations with high pedestrian traffic flow. This pulls in customers as they walk by. Many of the outlets are located near public transport systems such as bus terminals, Mass Rapid Transit stations and Light Rail Transport stations. Some stores are also located near popular departmental stores and supermarkets. * Experienced management
-Mr. George Quek, the managing director, has been in the F&B (Food & Beverage) business for more than 20 years. He is supported by a team of senior managers with more than nine years of experience on average in the F&B or retail industries.
Weaknesses * Intense competition
-The F&B industry in Singapore is highly competitive and fragmented with low barriers to entry. With many bakeries reinventing their existing products and expanding, it gets increasingly difficult to compete for choice locations and market share. * Low barriers to entry in the F&B industry
-BreadTalk operates in the highly competitive F&B industry which has close to no barriers to entry. Some of its competitors are established players in the bakery and confectionery industries and may have greater financial and marketing resources. The entry of new competitors into the same F&B segments or into the immediate areas around the group’s retail outlets may affect its earnings.
Opportunities * Increasing popularity of bread products in Asia
-BreadTalk has a chain of 38 retail outlets island-wide in Singapore, with