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INTRODUCTION BREADTALK

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INTRODUCTION BREADTALK
Introduction

Breadtalk Private Limited marks its virgin birth at Parco Bugis Junction (retail outlet) on 1st July 2000. With a remakable period of five months, on December 2000, it ventures into its second venue at Novena Square and further enterprise onto its third outlets closer to the HDB heartlands, Juntion 8 shopping centre.

Breadtalk has established a firm foundation in local market with just three years, it is a listed company on March 2003. It has adopted 4 type generation concept design for retail outlets since year 2000 to 2012, however there is a constant in all outlets which is the transparent open kitchen. With just a piece of clear glass that separate the customers from the chefs, it is an apparent indication of its quality of the breads that are served fresh daily. (Breadtalk Group Limited, 2014)

Since 2012, breadtalk team diverts its attention in strengthening their core competencies, broadening its business to 15 countries, including Mainland China, Hong Kong and Indonesia (737 bakery outlets, 58 food atria and 41 restaurants) Since its foresight in expanding into international market, it has initiated various house brand such as BreadTalk, Toast Box, Thye Moh Chan, Food Republic, RamenPlay and The Icing Room; and also franchises Din Tai Fung from Taiwan and Carl’s Jr from USA. (Breadtalk Group, 2012).

With its long achievements lists, Breadtalk Group Limited is a creditable international company who has great foresight in anchoring its stand beyond Singapore.

Political
Breadtalk is initiated by a Singaporean named Dr George Quek who sees the stability of Singapore in her economic and development. Singapore is one of the lowest corporate tax rates and smooth growth in business among Asia countries. (Singapore Economic Development Board, 2014)

Economic According to the statistic reports on its refined annual

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