MKT1-Task 318 1.
Company G
3-Year Marketing Plan
Assessment Code: 318.1.5: Marketing Plans
Student Name:
Student ID:
Date: 12/15/2013
Mentor Name:
Table of Contents
Introduction
Mission Statement
Market Objectives
Target Market
Product Objective
Price Objective
Place Objective
Competitive Situation Analysis
Consumer Product Classification
Analysis of Competition using Porter’s 5 Forces Model
SWOT Analysis
Strengths
Weaknesses
Threats
Marketing Strategies
Price Strategies
Place Strategies
Promotion Strategies
Tactics and Action Plan
Price Action Plan
Place Action Plan
Promotion Action Plan
Monitoring Procedures Introduction Company G is a reputable and well established firm in the electronics market. Company G has developed a brand new line of small appliances they believe will prosper in the small appliance market. The brand new line of toaster ovens are visually attractive to potential buyers, while the distinctive features provide the same quality and elegance associated with Company G’s products. Company G’s goal is to provide top quality products that will put the company in a position to reach the profit potential for small appliances.
Mission Statement Meet and surpass the requirements, necessities and expectations of our consumers. Apply value-based tools and continual improvement culture to steadily deliver better products and services. Sustain product safety and harmless work environments. Routine reviews of proven objectives to identify enhancement opportunities.
Market Objectives
Target Market Our idyllic customers are women between the ages of 25-55. The typical stay at home mom prepares the bulk of the meals for the family and is typically seeks more efficient ways to prepare meals. Young mothers to elder adults in a working household are ever more looking for effective time saving products to prepare family meals.
Product Objective
The launch of the toaster oven is scheduled in 1 year.
3-Year Marketing Plan
Assessment Code: 318.1.5: Marketing Plans
Student Name:
Student ID:
Date: 12/15/2013
Mentor Name:
Table of Contents
Introduction
Mission Statement
Market Objectives
Target Market
Product Objective
Price Objective
Place Objective
Competitive Situation Analysis
Consumer Product Classification
Analysis of Competition using Porter’s 5 Forces Model
SWOT Analysis
Strengths
Weaknesses
Threats
Marketing Strategies
Price Strategies
Place Strategies
Promotion Strategies
Tactics and Action Plan
Price Action Plan
Place Action Plan
Promotion Action Plan
Monitoring Procedures Introduction Company G is a reputable and well established firm in the electronics market. Company G has developed a brand new line of small appliances they believe will prosper in the small appliance market. The brand new line of toaster ovens are visually attractive to potential buyers, while the distinctive features provide the same quality and elegance associated with Company G’s products. Company G’s goal is to provide top quality products that will put the company in a position to reach the profit potential for small appliances.
Mission Statement Meet and surpass the requirements, necessities and expectations of our consumers. Apply value-based tools and continual improvement culture to steadily deliver better products and services. Sustain product safety and harmless work environments. Routine reviews of proven objectives to identify enhancement opportunities.
Market Objectives
Target Market Our idyllic customers are women between the ages of 25-55. The typical stay at home mom prepares the bulk of the meals for the family and is typically seeks more efficient ways to prepare meals. Young mothers to elder adults in a working household are ever more looking for effective time saving products to prepare family meals.
Product Objective
The launch of the toaster oven is scheduled in 1 year.