MKT1 Task
Mc Flavor Grill
The Mc Flavor Grill supports our Company G mission Statement of:
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions”.
The Mc Flavor Grill provides a convenient electronic start that ignites the flavored wood pellets with an innovative heat rod and incorporates this with an electronic thermometer that will establish a consistent cooking temperature while barbequing and smoking meats. The Mc Flavor grill will improve the quality of consumer’s lives by simplifying BBQ activities with a cooking device that produces a quality and flavorful finished product along with a convenient way of cooking. The wood flavored pellets will enhance the flavor of meats which will translate into an improved quality of the finished product. The innovative design of the wood pellet burning device will eliminate BBQ and smoking flair-ups that are typical frustrations with charcoal and propane barbequing.
Product Classification
CONSUMER FACTORS
The Mc Flavor Grill will be considered a shopping product in the 3 way product classification. This is supported by the following:
- The planning time involved with the purchase will average from 1-3 months
- The purchase frequency will average every 6-10 years (less frequent)
- The importance of a convenient location will important but not critical. Only a few select outlets will be required in a geographic location along with internet outlets.
- The comparison of price and quality will be considerable as the consumer will compare the Mc Flavor Grill to other products available.
MARKETING MIX FACTORS
- The price of the Mc Flavor Grill will be relatively high in comparison to traditional charcoal and propane BBQ’s available.
- The importance of the seller’s image will be important and the great news is Company G has already established an image of quality to consumers.
- The distribution channel length will be relatively short and will
The Mc Flavor Grill supports our Company G mission Statement of:
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions”.
The Mc Flavor Grill provides a convenient electronic start that ignites the flavored wood pellets with an innovative heat rod and incorporates this with an electronic thermometer that will establish a consistent cooking temperature while barbequing and smoking meats. The Mc Flavor grill will improve the quality of consumer’s lives by simplifying BBQ activities with a cooking device that produces a quality and flavorful finished product along with a convenient way of cooking. The wood flavored pellets will enhance the flavor of meats which will translate into an improved quality of the finished product. The innovative design of the wood pellet burning device will eliminate BBQ and smoking flair-ups that are typical frustrations with charcoal and propane barbequing.
Product Classification
CONSUMER FACTORS
The Mc Flavor Grill will be considered a shopping product in the 3 way product classification. This is supported by the following:
- The planning time involved with the purchase will average from 1-3 months
- The purchase frequency will average every 6-10 years (less frequent)
- The importance of a convenient location will important but not critical. Only a few select outlets will be required in a geographic location along with internet outlets.
- The comparison of price and quality will be considerable as the consumer will compare the Mc Flavor Grill to other products available.
MARKETING MIX FACTORS
- The price of the Mc Flavor Grill will be relatively high in comparison to traditional charcoal and propane BBQ’s available.
- The importance of the seller’s image will be important and the great news is Company G has already established an image of quality to consumers.
- The distribution channel length will be relatively short and will