Panera Bread Swot Analysis
Table of Contents
Page
Company Background 4
Senior Management 5
Current Situation 6
Company Strategy 7, 8
Goals, Issues and Alternatives 9, 10
SWOT Analysis 11-13
Internal Strengths 14
Geographic’s 15
Strategic Alternatives 16, 17
Competitor Analysis 18, 19
Financial Analysis 20
Recommendations 21
Appendix 22-33
Works Cited 34-36
Company Background
Panera Bread Company originally came about in …show more content…
Panera Bread received their recognition has the “10 Hot Grown Companies.” They also received the top performer in the restaurant category for one-and ten-year returns to shareholders. Panera Bread has expanded to over 1,736 bakery-café in 445 states, which function under Panera Bread, Saint Louis Company, and Parade Bakery Company. This functional sub-division is delivering fresh, authentic artisan bread served in a warm environment by engaging associates (Panera - Our History, …show more content…
Panera expects to accomplish this by “being better than the guys across the street” and making the experience of dining at Panera so attractive that customers would be willing to pass by outlets for other fast-casual restaurant competitors to dine at a nearby Panera Bread bakery-café. Panera is in the “fast casual” restaurant category, specifically providing bakery/café products in a very welcoming and cozy environment. This means that the average check of a customer is between $6 and $9, they follow a limited service format, and the food is made to order (Panera). Panera’s vision is to create a specialty café attached by an authentic, fresh-dough artisan bakery and upscale quick menu selection. Panera’s strategy is designed to continue attracting and maintaining customers, this strategy is called ‘Concept Essence’, and as part of the design, Panera embraces several themes that will continue to separate/differentiate them from their competitors (Thompson, Peteraf, Gamble and Strickland, 2012,
Page
Company Background 4
Senior Management 5
Current Situation 6
Company Strategy 7, 8
Goals, Issues and Alternatives 9, 10
SWOT Analysis 11-13
Internal Strengths 14
Geographic’s 15
Strategic Alternatives 16, 17
Competitor Analysis 18, 19
Financial Analysis 20
Recommendations 21
Appendix 22-33
Works Cited 34-36
Company Background
Panera Bread Company originally came about in …show more content…
Panera Bread received their recognition has the “10 Hot Grown Companies.” They also received the top performer in the restaurant category for one-and ten-year returns to shareholders. Panera Bread has expanded to over 1,736 bakery-café in 445 states, which function under Panera Bread, Saint Louis Company, and Parade Bakery Company. This functional sub-division is delivering fresh, authentic artisan bread served in a warm environment by engaging associates (Panera - Our History, …show more content…
Panera expects to accomplish this by “being better than the guys across the street” and making the experience of dining at Panera so attractive that customers would be willing to pass by outlets for other fast-casual restaurant competitors to dine at a nearby Panera Bread bakery-café. Panera is in the “fast casual” restaurant category, specifically providing bakery/café products in a very welcoming and cozy environment. This means that the average check of a customer is between $6 and $9, they follow a limited service format, and the food is made to order (Panera). Panera’s vision is to create a specialty café attached by an authentic, fresh-dough artisan bakery and upscale quick menu selection. Panera’s strategy is designed to continue attracting and maintaining customers, this strategy is called ‘Concept Essence’, and as part of the design, Panera embraces several themes that will continue to separate/differentiate them from their competitors (Thompson, Peteraf, Gamble and Strickland, 2012,