Bread Talk Marketing Analysis
BREAD TALK GROUP (Bakery)
Number of brands under Bread talk group ( bakery) 1) Bread talk 2) Toast Box 3) The icing room 4) Bread Society
Macro- environment: * Economic: There is a rise in income for most middle and lower income earners, making the bread sold price inelastic as it is a smaller proportion of the salary earned. Bread talk will always enjoy a demand for their bakery products. * Demographic: There is an increase in Singapore’s Population (overcrowding) from past years, more people will cause an increase in demand for such bakeries. * Culture: It is Asian’s habit to eat supper/ tea and hence selling of breads can be used as snacks during these breaks. Therefore there will always be a demand for these snacks. * Technology: Bread talk consulted top R& D teams to create more varieties of bread. 50 novel recipes conceptualized with the input of international bakery consultants within its Research & Development team. The exciting Euro bread series harnesses the taste and quality of European breads and incorporates them with a variety of Asian flavors, such as drunken longan, black sesame, spinach and sweet potato. * Competition: There are also many bakery shops that are well known such as Four Leaves, Crystal Jade, Cake History, Begawan Solo etc. which are in close vicinity of Bread talk. Consumers may choose to purchase breads in different shops according to their tastes and preferences
Market:
* over 600 bakery outlets in 15 territories * territories include: Singapore, China, Hong Kong and the Middle East
Customer target group: * people with different range of income esp. low and middle class * no age group * the discerning customer who enjoys her daily bread * esp those living in city areas
Strategy of company * Spirit of innovation: introduced new bakery model called Bread Talk Transit positioned as a quick stop for consumers on the go. Bread talk also developed a
Number of brands under Bread talk group ( bakery) 1) Bread talk 2) Toast Box 3) The icing room 4) Bread Society
Macro- environment: * Economic: There is a rise in income for most middle and lower income earners, making the bread sold price inelastic as it is a smaller proportion of the salary earned. Bread talk will always enjoy a demand for their bakery products. * Demographic: There is an increase in Singapore’s Population (overcrowding) from past years, more people will cause an increase in demand for such bakeries. * Culture: It is Asian’s habit to eat supper/ tea and hence selling of breads can be used as snacks during these breaks. Therefore there will always be a demand for these snacks. * Technology: Bread talk consulted top R& D teams to create more varieties of bread. 50 novel recipes conceptualized with the input of international bakery consultants within its Research & Development team. The exciting Euro bread series harnesses the taste and quality of European breads and incorporates them with a variety of Asian flavors, such as drunken longan, black sesame, spinach and sweet potato. * Competition: There are also many bakery shops that are well known such as Four Leaves, Crystal Jade, Cake History, Begawan Solo etc. which are in close vicinity of Bread talk. Consumers may choose to purchase breads in different shops according to their tastes and preferences
Market:
* over 600 bakery outlets in 15 territories * territories include: Singapore, China, Hong Kong and the Middle East
Customer target group: * people with different range of income esp. low and middle class * no age group * the discerning customer who enjoys her daily bread * esp those living in city areas
Strategy of company * Spirit of innovation: introduced new bakery model called Bread Talk Transit positioned as a quick stop for consumers on the go. Bread talk also developed a