Panera Bread
Panera Bread Company
0. INTRODUCTION
The Panera Bread legacy began in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich, the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging of Saint Louis Bread Co. Between 1993 and 1997 average unit volumes increased by 75%. Ultimately the concept's name was changed to Panera Bread.
Panera Bread has been recognized as one of Business Week's "100 Hot Growth Companies."As reported by the Wall St. Journal's Shareholder Scorecard in 2006, Panera Bread was recognized as the top performer in restaurant category for one-, five- and ten-year returns to shareholders. Today, there are more than 1160 Panera Bread bakery-cafés in 40 states delivering fresh, authentic artisan bread on a national scale.
1. STRATEGIC CHALLENGE
Panera Bread’s major problem is its development in North America and the disparity of its implementation in general. The company has many cafés all around the United States, in major cities such as St Louis, Los Angeles, Philadelphia, Dallas… but big cities such as New York city, Phoenix, San Antonio, New Orleans,… do not have any Panera Bread Cafés. The strategic challenge for Panera Bread is to develop the implementation of the company all around North America before going to the international market. With its own characteristics and a good development, Panera Bread will be a major actor on the bakery-café market and will compete with big companies such as Starbucks or Subway.
2.COMPETITION ANALYSIS
Core Competence
-The company’s fresh-dough-making capability for fresh baked and quality goods served in a comfortable environment.
SWOT
Strengths:
-Panera Bread is
0. INTRODUCTION
The Panera Bread legacy began in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich, the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging of Saint Louis Bread Co. Between 1993 and 1997 average unit volumes increased by 75%. Ultimately the concept's name was changed to Panera Bread.
Panera Bread has been recognized as one of Business Week's "100 Hot Growth Companies."As reported by the Wall St. Journal's Shareholder Scorecard in 2006, Panera Bread was recognized as the top performer in restaurant category for one-, five- and ten-year returns to shareholders. Today, there are more than 1160 Panera Bread bakery-cafés in 40 states delivering fresh, authentic artisan bread on a national scale.
1. STRATEGIC CHALLENGE
Panera Bread’s major problem is its development in North America and the disparity of its implementation in general. The company has many cafés all around the United States, in major cities such as St Louis, Los Angeles, Philadelphia, Dallas… but big cities such as New York city, Phoenix, San Antonio, New Orleans,… do not have any Panera Bread Cafés. The strategic challenge for Panera Bread is to develop the implementation of the company all around North America before going to the international market. With its own characteristics and a good development, Panera Bread will be a major actor on the bakery-café market and will compete with big companies such as Starbucks or Subway.
2.COMPETITION ANALYSIS
Core Competence
-The company’s fresh-dough-making capability for fresh baked and quality goods served in a comfortable environment.
SWOT
Strengths:
-Panera Bread is