To Build or Buy a Small Business
402 Small Business Professor, Ricardo Toye | To Build or Buy | Week 4 Assignment 1 |
Cornelius Gaskins
1/22/2013
|
Craft a brief (1-2 pages) strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail.
“It Bakes Good,” with a delicious flavor that is sure to please. Watching customer’s satisfaction
is the goal.
Developing a Bakery as a counter business with a competitive strategy to navigate through
barriers set up by existing Bakeries is the plan at hand. The initial bakery is deals with
pastries, breads, croissants and coffee, teas and other beverages. This new business strategy
involves a similar menu with other cooked foods served at breakfast, lunch and dinner from
soups, salads, potato dishes, sea foods and beef dishes. The floor plan will include a rail like
leader to guide the people through the food ordering line. The pickup counter will be positioned
away from the ordering line to give customers quick access to sitting if they have not already
chosen their seating.
The food menu will sit on the wall above the ordering counter in big letters easy to read among
a picturesque background to add a serene touch of comfort while the customers enjoy their
meals. The beverage counter will be located in an area away from eating customers yet close by
to allow access to water, coffee and other drinks.
The location of the business will be in the inner city in a high density area, well lighted, with
street parking and clean sidewalks. The building exterior will be freshly painted with freshly
installed windows allowing both customers on the inside to see out and people passing by the
clear view of seeing within. Large colorful neon lights will advertise the business at night and
day.
The Bakery will operate as a Partnership. Three
Cornelius Gaskins
1/22/2013
|
Craft a brief (1-2 pages) strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail.
“It Bakes Good,” with a delicious flavor that is sure to please. Watching customer’s satisfaction
is the goal.
Developing a Bakery as a counter business with a competitive strategy to navigate through
barriers set up by existing Bakeries is the plan at hand. The initial bakery is deals with
pastries, breads, croissants and coffee, teas and other beverages. This new business strategy
involves a similar menu with other cooked foods served at breakfast, lunch and dinner from
soups, salads, potato dishes, sea foods and beef dishes. The floor plan will include a rail like
leader to guide the people through the food ordering line. The pickup counter will be positioned
away from the ordering line to give customers quick access to sitting if they have not already
chosen their seating.
The food menu will sit on the wall above the ordering counter in big letters easy to read among
a picturesque background to add a serene touch of comfort while the customers enjoy their
meals. The beverage counter will be located in an area away from eating customers yet close by
to allow access to water, coffee and other drinks.
The location of the business will be in the inner city in a high density area, well lighted, with
street parking and clean sidewalks. The building exterior will be freshly painted with freshly
installed windows allowing both customers on the inside to see out and people passing by the
clear view of seeing within. Large colorful neon lights will advertise the business at night and
day.
The Bakery will operate as a Partnership. Three