Business Plan on Yogurt
1) Executive Summary
1.1 Overview and summary of Business Plan
Mama Mia is a goat milk yogurt dessert bar described as a self-served dessert bar where by customers will be able to enjoy choosing their own yogurt flavor with different types of fruits and topping.
The aim of this business is to incorporate limited unique flavours (e.g: Pumpkin, Eggnog, RootBeer, Key Lime Pie, Bread Pudding Yogurt. etc.)
The Mama Mia menu sets us apart from other dessert bar, giving us a competitive edge. We carry the highest quality fresh goat milk yogurt.
The yogurt provided by “Mama Mia Goat Milk Yogurt” are different from the common yogurt found in the market. They are 100% made from fresh goat milk produced daily with no any other preservatives added.
A business proposal to start up a yogurt business to provide healthy dessert is to focus on local markets, with a special focus on healthy conscious customers who enjoys having dessert with healthy ingredients. Singapore provides an excellent climate for our dessert bar as customers are more willing to spend more money dining out than anywhere else in the country.
The retail outlet will be rented at one of the targeted location shopping malls. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Orchard Road.
1.2 Business Objectives
To introduce healthy yogurts made of goat’s milk with no preservatives added to the market.
To promote as a healthy dessert to the market and to make our “Goat Milk Yogurt” an unique and exclusive brand in the future -market.
To establish a presence as a successful local healthy food outlets and gain a market share in Singapore's food industry.
To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as Kuala Lumpur
1.2.1 The advantage of using goat milk against traditional cow’s milk are as
1.1 Overview and summary of Business Plan
Mama Mia is a goat milk yogurt dessert bar described as a self-served dessert bar where by customers will be able to enjoy choosing their own yogurt flavor with different types of fruits and topping.
The aim of this business is to incorporate limited unique flavours (e.g: Pumpkin, Eggnog, RootBeer, Key Lime Pie, Bread Pudding Yogurt. etc.)
The Mama Mia menu sets us apart from other dessert bar, giving us a competitive edge. We carry the highest quality fresh goat milk yogurt.
The yogurt provided by “Mama Mia Goat Milk Yogurt” are different from the common yogurt found in the market. They are 100% made from fresh goat milk produced daily with no any other preservatives added.
A business proposal to start up a yogurt business to provide healthy dessert is to focus on local markets, with a special focus on healthy conscious customers who enjoys having dessert with healthy ingredients. Singapore provides an excellent climate for our dessert bar as customers are more willing to spend more money dining out than anywhere else in the country.
The retail outlet will be rented at one of the targeted location shopping malls. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Orchard Road.
1.2 Business Objectives
To introduce healthy yogurts made of goat’s milk with no preservatives added to the market.
To promote as a healthy dessert to the market and to make our “Goat Milk Yogurt” an unique and exclusive brand in the future -market.
To establish a presence as a successful local healthy food outlets and gain a market share in Singapore's food industry.
To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as Kuala Lumpur
1.2.1 The advantage of using goat milk against traditional cow’s milk are as