Sephora Vs. Ulta
The two companies I chose to compare were Sephora and Ulta Beauty. Both stores are cosmetic retailers and sell many of the same products. Sephora has been around longer originating in Paris in the year 1970, and opening it 's first U.S store in 1998. Sephora runs approximately 1,300 stores in 27 countries worldwide, with a consistently growing base of over 300 stores across North America. Ulta Beauty was founded in 1990 trying to reach out to women as a place to shop other than department stores and drugstores for their beauty needs. As of 2013, Ulta is operating 576 stores across the span of 46 states. The company has also equipped each of their stores with a full service salon, hoping that women would appreciate the one stop shopping experience. Although both chains have similar product and price points, they possess two very different advertising, promotional and customer service styles and different ways in how they present themselves to the public.
When it comes to prices, both Sephora and Ulta have a large number of similar products that are carried in both of the stores. For these brands and products the prices are exactly the same because the prices are given by the manufacturer, not determined by the store, and will remain the same at all retailers. There is the exception of professional sales, which are professional members of the cosmetic industry who are able to buy these products at a discounted rate with their cosmetology licenses. Ulta, however, does carry a larger number of haircare products seeing as they have a salon inside of the store. Although not as extensive as Ulta, Sephora does carry some hair care products as well. Sephora does however carry a larger selection of luxury brands such as Chanel, YSL, and Armani. With the exception of fragrance products, these designer brands will not be found at Ulta. These brands are significantly more expensive than some of the others, even the higher end brands. On the other hand, Ulta carries mass
When it comes to prices, both Sephora and Ulta have a large number of similar products that are carried in both of the stores. For these brands and products the prices are exactly the same because the prices are given by the manufacturer, not determined by the store, and will remain the same at all retailers. There is the exception of professional sales, which are professional members of the cosmetic industry who are able to buy these products at a discounted rate with their cosmetology licenses. Ulta, however, does carry a larger number of haircare products seeing as they have a salon inside of the store. Although not as extensive as Ulta, Sephora does carry some hair care products as well. Sephora does however carry a larger selection of luxury brands such as Chanel, YSL, and Armani. With the exception of fragrance products, these designer brands will not be found at Ulta. These brands are significantly more expensive than some of the others, even the higher end brands. On the other hand, Ulta carries mass