Johnson & Johnson
REVLON, INC.
VISSION: Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices.
MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women, health conscious women and older women with its varieties of brands.
I. HISTORY
1932 – Revlon was founded by the two brothers Charles and Joseph Revlon along with a chemist, Charles Lachman, who contributed the “L” in the Revlon name.
1937 – Revlon developed a variety of new shades of opaque nail enamel and started selling them in the department stores and drug stores.
1940 – Revlon offered an entire manicure line and added lipstick to the collection.
1944 – Revlon was honored with an excellence award (“E” Award) by the Army-Navy for creating makeup and related products for the U.S. Army during World War II.
1955 – Revlon went to public with an initial public offering price of $30 per share instead of $12 per share within 8 weeks.
1957 - Revlon acquired Knomark and the Esquire brand which made annual sales of 15 million dollars for 5 million dollars.
1960 – Revson segmented Revlon Inc. into different divisions, each focusing on a different market. He borrowed this strategy from General Motors. Each division had its own target customer:
Revlon, the largest and most popular-priced brand
Princess Marcella Borghese for international flair
Ultima II, the most expensive products
Naturally Wonder for youthful consumers
Moon Drops catered dry skins
Etherea the hypo-allergenic line
1966 – Evan Picone, a women’s sportswear manufacturer which came with a price tag of $12 million in 1962, was sold back to the original partners for $1 million.
1967 – The acquisition of US Vitamin and Pharmaceutical Corporation made Revlon a leader in diabetes drugs.
1969 - Revlon sold the Esquire shoe polish brand and other Esquire product brands.
1970 - Mitchum line of deodorants was
VISSION: Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices.
MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women, health conscious women and older women with its varieties of brands.
I. HISTORY
1932 – Revlon was founded by the two brothers Charles and Joseph Revlon along with a chemist, Charles Lachman, who contributed the “L” in the Revlon name.
1937 – Revlon developed a variety of new shades of opaque nail enamel and started selling them in the department stores and drug stores.
1940 – Revlon offered an entire manicure line and added lipstick to the collection.
1944 – Revlon was honored with an excellence award (“E” Award) by the Army-Navy for creating makeup and related products for the U.S. Army during World War II.
1955 – Revlon went to public with an initial public offering price of $30 per share instead of $12 per share within 8 weeks.
1957 - Revlon acquired Knomark and the Esquire brand which made annual sales of 15 million dollars for 5 million dollars.
1960 – Revson segmented Revlon Inc. into different divisions, each focusing on a different market. He borrowed this strategy from General Motors. Each division had its own target customer:
Revlon, the largest and most popular-priced brand
Princess Marcella Borghese for international flair
Ultima II, the most expensive products
Naturally Wonder for youthful consumers
Moon Drops catered dry skins
Etherea the hypo-allergenic line
1966 – Evan Picone, a women’s sportswear manufacturer which came with a price tag of $12 million in 1962, was sold back to the original partners for $1 million.
1967 – The acquisition of US Vitamin and Pharmaceutical Corporation made Revlon a leader in diabetes drugs.
1969 - Revlon sold the Esquire shoe polish brand and other Esquire product brands.
1970 - Mitchum line of deodorants was