Estée Lauder Companies-Strategic-Management-Report
Estee Lauder Companies, Inc Strategic Management: Case Study Report
Submitted to: Miss Farah Zarak
Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed
Dated: 22nd November 2011
Estee Lauder: Introduction Founded in 1946, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Estee Lauder Companies, Inc is a U.S manufacturer and marketer of skin care, cosmetics, hair-care and fragrance products. The company¶s headquarters are in Manhattan, New York City. The company launched with four products under its flagship brand but over the decades, the business has grown alongside its reputation for elegance and quality. One of the platforms that Estee Lauder discovered was in 1968, with the launch of Clinique Laboratories Inc and hence become the first company with a line of products that were allergy tested and 100 percent fragrance free. The popularity of the products emerging from this group facilitated its easy expansion into countries across the world. In 1960, the company entered Canada. The next year, it took on Central America, then, came Australia, France, Germany, Japan and the Soviet Union in 1973. In 1985, Estee Lauder¶s sales surpassed $1 billion which reinstated that its namesake¶s special touch, when it came to beauty and selfcare carried with it a universal appeal. In 2000, Estee Lauder Companies began to assert a significant presence on the Internet. Its internet marketing strategy contributed to the company¶s sales surpassing the $5 billion mark in sales just three years later. Today, Estee Lauder products are sold in over 130 countries under the brand names that include Estee Lauder, Tommy Hilfiger, Donna Karan, Michael Kors, Donald Trump, Sean John, Missoni, Daisy Fuentes Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi Brown, La Mer, Aveda, Jo Malone, Bumble and Bumble, Darphin, Rodan&
Submitted to: Miss Farah Zarak
Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed
Dated: 22nd November 2011
Estee Lauder: Introduction Founded in 1946, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Estee Lauder Companies, Inc is a U.S manufacturer and marketer of skin care, cosmetics, hair-care and fragrance products. The company¶s headquarters are in Manhattan, New York City. The company launched with four products under its flagship brand but over the decades, the business has grown alongside its reputation for elegance and quality. One of the platforms that Estee Lauder discovered was in 1968, with the launch of Clinique Laboratories Inc and hence become the first company with a line of products that were allergy tested and 100 percent fragrance free. The popularity of the products emerging from this group facilitated its easy expansion into countries across the world. In 1960, the company entered Canada. The next year, it took on Central America, then, came Australia, France, Germany, Japan and the Soviet Union in 1973. In 1985, Estee Lauder¶s sales surpassed $1 billion which reinstated that its namesake¶s special touch, when it came to beauty and selfcare carried with it a universal appeal. In 2000, Estee Lauder Companies began to assert a significant presence on the Internet. Its internet marketing strategy contributed to the company¶s sales surpassing the $5 billion mark in sales just three years later. Today, Estee Lauder products are sold in over 130 countries under the brand names that include Estee Lauder, Tommy Hilfiger, Donna Karan, Michael Kors, Donald Trump, Sean John, Missoni, Daisy Fuentes Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi Brown, La Mer, Aveda, Jo Malone, Bumble and Bumble, Darphin, Rodan&