Preview

Geek Squad

Good Essays
Open Document
Open Document
764 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Geek Squad
Question 1
What are the key environmental factors that created an opportunity for Robert Stephens to start the Geek Squad?
Technology Changes – as he said. “as long as there is innovation, there is going to be new kind of chaos”. His experience as a consultant led him to realize that most people needed help with technology and that they saw value in a service whose employees would show up at a specified time, be friendly, use understandable language and solve the problem.
Regarding the consumers: His focus was to give the service to people who were less educated in the field of technology.
Regarding the market: There were no competitors at that time and he founded his company in 1994. So entering the mar
Question 2
What changes in the purchasing patterns of (a) all consumers, and (b) women made the acquisition of Geek Squad particularly important for Best Buy?
Consumers were beginning to see the service as a critical element of the purchase. There was a high rate of return from the products that consumers got frustrated trying to operate them. But when Best Buy purchased Geek Squad, many of Geek’s consumers turned to be Best Buy’s consumers, and in general all the consumers were happy to shop from somewhere that helping services were provided as provided as well. After the service was provided a decrease return rates by 25-35% of their products was observed.
Best Buy consumer research shows that women are becoming more interested in personal computers and home entertainment. They also expect personal service during the purchase and installation after the purchase
Question 3
Based on the case information and what you know about consumer electronics, conduct an environmental scan for Geek Squad to identify key trends. For each of the environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence Geek Squad in the near future.
In general consumers do bit like to read the manuals. Most consumers

You May Also Find These Documents Helpful

  • Powerful Essays

    Best Buy Company is one of the leading companies in US and Canada dealing with the retailer of the consumer electronics. The company has over 400 stores worldwide offering a wide variety of products worldwide , among the company’s major products include the following ; mobile phones, gaming systems appliances, computers , televisions among other components and accessories. However, the company has adopted a variety of strategies that sees it enter successfully into the competitive markets; for instance, it has developed a culture that promotes excellence customer services, minimized or no commission on some products, employing highly experienced and skilled staffs . These have seen the Best Buy company expand to many successful branches and increased production over some a good period of time.…

    • 2103 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Michael Dell forever defined consumer value. Michael understood that the consumer was the driving force of any successful business, and technology was no different. Often times when an organization produces a product in which there is very little contact with the customer, there is a loss of focus on the customer’s wants, needs and experience. Michael took pride in maintaining relationships with its most valuable asset, its customers. For example, as success forced the company to expand, Michael created silos (or customer teams) within the organization to maintain the personalized customer service approach. Valuing customer demand has proven to be the key contributor in the company’s success.…

    • 1321 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Best Buy Strategy

    • 1790 Words
    • 8 Pages

    Merchandising/Assortment: Focused on Consumer electronics, home office equipment, entertainment software, and appliances. No longer follows one-size-fits-all approach. Giving up the idea that Best Buy stores had to have similar product mixes and layouts. Each store would carry products for all the segments but focus on one or two of the demographic groups.…

    • 1790 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Best Buy Case

    • 465 Words
    • 2 Pages

    3. Describe the six components of Best Buy’s retailing mix. Is there anything you would change? Explain.…

    • 465 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Technology has paved the way to a new and exciting life. Since technology has become such a major part of our modern day lives, there is much speculation on how fast we are actually accruing new technologies. According to Moore 's Law, we double our technology every two years. This number has actually been updated to 18 months recently, and we can only expect that new to become smaller and smaller. (Greene, para. 1-6, 2011) In other words, we are learning more than ever! Out with the old, and in with the new. In many cases, technology moving forward makes for 'smaller ' phones and computers, features go up, and our technological tools in the world become more involved. This is especially true in the world of business. Technology helps businesses to better reach their customers, organize records, and to establish an online presence. (Swanson, para. 5-11, 2012)…

    • 952 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Geek Squad

    • 563 Words
    • 3 Pages

    2) A) With the new update of technology, companies are starting to see that the most important part to selling their product is to also sell a service they can use with it, which is where Geek Squad comes into play. This has helped decrease return rates by 25%-35% of their products.…

    • 563 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The overall analysis of Bets Buy's new strategy focusing on "customer-centricity" is leading the company in the right direction to grow competitively and profitably. Best Buy's 2004 Financial Results (B: 3.0) demonstrate that since its implementation, profit margins have grown 2.3% from the prior year. However, there are intangible obstacles that hinder the execution of the strategy in the long-term, and give opportunity to growing competitors such as Wal-mart and Dell (A: 4.0) to replace Best Buy as a market leader in consumer electronics.…

    • 1079 Words
    • 5 Pages
    Good Essays
  • Better Essays

    The evolution of technology has made a radical change in our society today. It has taken a toll in the way operations systems work in many corporations and health industries. Many corporations invest millions of dollars with a clear vision of the effective improvements they will be able to make with a system of operation that is fast, secure, and saves time. The term saves time means, a system is able to have one person do the job instead of 2 or 3 different staff members. This does not only promote a glimpse of the future and the advances that technology has to offer. Through technology and different gadgets available it automatically saves industries money in staff salaries. Technology offers much advancement that assists our society today, yet we cannot focus on the positive since there are also many negative aspects about technology as well.…

    • 1215 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Robert Stephens started Geek Squad accordingly of the measure of help people required as for development. He took in the prerequisite for this while doing advising work on equipment with a central focus on computers. The principle natural drive would be the innovative constraint, as innovation is always showing signs of change and developing. Another important physical constrains in the advancement of Geek Squad could be seen as a conventional drive. Not only did customers require help with their progress, yet they needed this assistance with a perfect path and in a…

    • 1219 Words
    • 5 Pages
    Better Essays
  • Good Essays

    To Spy Or Not To Spy

    • 3866 Words
    • 10 Pages

    “All things are possible with the right technology!” said Helmut Schwartz, the recently appointed CEO of Globe Alive, Inc. (GAI), an Edmonton-based software company. Speaking at a monthly management meeting of GAI executives, Schwartz continued. “With the right technology in our organization, we can facilitate efficient communication between global partners, discern in-bound supply chain elements from out-bound shipments, expedite customer orders in a timely manner, electronically transfer funds around the world, and monitor employees to ensure they are being productive. And that list is by no means exhaustive. Believe me when I say, all things are possible with the right technology. When I shared that vision with the executive interview panel a few months ago, I was being sincere. I believed it then and I believe it now. This philosophy is the driving force behind everything I do here at GAI and I strongly suggest it become your philosophy as well so that together we can build a brighter stronger future for this organization!”…

    • 3866 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Geek Squad Case Study

    • 690 Words
    • 3 Pages

    There are many environmental factors that transpired to allow for Robert Stephens to create Geek Squad. Some of those factors include “Wireless broadband technology, high-definition televisions, Internet interfaces, trends toward computers, phones and entertainment systems.” Since many of these factors are somewhat complicated, not many consumers would be able to figure out how to properly work them having the ability for Geek Squad to provide a service to consumers that would help assist their needs.…

    • 690 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    LENHAGE AG Case Summary

    • 645 Words
    • 3 Pages

    He knew he had better products, better documentations, and better people than his competitors. He felt business was rightfully his.…

    • 645 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Today’s information technology drivers are superior compared to the past. For example, individuals can resource, request, analysis, order materials, parts, products, and services with just one click of the mouse from the internet on a computer from half way around the world and have that material, part, product, or service delivered to their place of business in a timely manner. Telecommunications technology is superior as well, individuals can…

    • 1133 Words
    • 5 Pages
    Better Essays
  • Better Essays

    product placement which have further fueled his interest in this topic. Based on these papers…

    • 1159 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Jb Watson

    • 410 Words
    • 2 Pages

    "I was a product of schools and colleges. I knew nothing of life outside the walls of a university." To get to understand the Consumer better, he…

    • 410 Words
    • 2 Pages
    Good Essays