Religious Society of Friends and Quaker Values
Evaluate the relative importance of the following factors in Cadbury’s success as a company up until 1939: a) Quaker values b) Sales and marketing c) Product innovation
Since 1861, when the brothers Richard and George took over Cadbury, the British confectionary company has continually expanded and developed, now standing as the second largest confectionary company in the world, shortly followed by Mars. The company now operates in over 60 countries worldwide and has a multi-billion pound turnover each year (Factbox: British confectioner Cadbury, 2010), demonstrating its success. There are many factors that have contributed to the success of Cadbury over the years. The three decisive factors, however, will be focussed on and explored in this essay; Quaker values, sales and marketing and product innovation. The aim of the essay is to explore the relative importance of all three of these factors and discuss, from different viewpoints, how critical they were in making Cadbury the successful company that it is today. Throughout this essay, I will argue that it is a combination of the factors stated that have led Cadbury to success. No single factor stated has been enough to be fully influential in the growth of the company and I will contend that all factors considered simultaneously in order to fully explain how and why Cadburys has accomplished so much over the years. I also aim to consider other factors which may have been more significant in Cadbury’s growth. The essay will be structured in a way that discusses the contribution of firstly Quaker values, secondly product innovation and finally sales and marketing, providing critical evaluation throughout. I will also discuss the link between the three factors and allow scope for other factors that may also have contributed to Cadbury’s success story.
Richard and George were both dedicated Quakers and had been brought up following strict Quaker values, which shaped their way of life. This inevitably affected
Since 1861, when the brothers Richard and George took over Cadbury, the British confectionary company has continually expanded and developed, now standing as the second largest confectionary company in the world, shortly followed by Mars. The company now operates in over 60 countries worldwide and has a multi-billion pound turnover each year (Factbox: British confectioner Cadbury, 2010), demonstrating its success. There are many factors that have contributed to the success of Cadbury over the years. The three decisive factors, however, will be focussed on and explored in this essay; Quaker values, sales and marketing and product innovation. The aim of the essay is to explore the relative importance of all three of these factors and discuss, from different viewpoints, how critical they were in making Cadbury the successful company that it is today. Throughout this essay, I will argue that it is a combination of the factors stated that have led Cadbury to success. No single factor stated has been enough to be fully influential in the growth of the company and I will contend that all factors considered simultaneously in order to fully explain how and why Cadburys has accomplished so much over the years. I also aim to consider other factors which may have been more significant in Cadbury’s growth. The essay will be structured in a way that discusses the contribution of firstly Quaker values, secondly product innovation and finally sales and marketing, providing critical evaluation throughout. I will also discuss the link between the three factors and allow scope for other factors that may also have contributed to Cadbury’s success story.
Richard and George were both dedicated Quakers and had been brought up following strict Quaker values, which shaped their way of life. This inevitably affected