Preview

Entrepreneurship-the Shahnaz Husain Way

Powerful Essays
Open Document
Open Document
1696 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Entrepreneurship-the Shahnaz Husain Way
Entrepreneurship-The Shahnaz Husain Way
She uses natural ingredients - fruits, flowers, herbs, vegetables, honey, - as the base for most of her products. More complicated and exclusive treatments using gold and pearls have also been developed. Shahnaz has recently launched the Oxygen Range with an Oxygen cream, an Oxygen mask and facials using ingredients which breathe life into the skin and revitalize it. The Shahnaz Husain Group has two R&D units and a herb and flower farm near Delhi. A degree of quality control is exercised at every stage of the product development, right from the raw material stage to the end product. Various methods of soil culture and cultivation are followed to improve the quality of the final product. The extraction of essential oils and decoctions, infusions, powders and tinctures, is carried out using the latest technology.
All the procedures are carried out in accordance with the Ayurvedic system. Shahnaz believes that high quality is ensured only by the rigid exercise of control at every stage of production. In spite of the huge size of her business and the wide variety of products she deals in, Shahnaz Husain has never advertised. She has relied entirely on word-of-mouth publicity to make her products known to customers.
She believes that a satisfied customer is the best form of advertisement. Before Shahnaz Husain entered the retail market, her clinics were the only outlets for her products. By the 1990s, the range and popularity of Shahnaz products had increased so much that her products were carried by most of the big retail stores in India and abroad.
She has been able to achieve growth due to the quality of her products and the result-oriented treatments she offers. She commented, "I have relied only on clientele feedback, based on clinical treatments and this is what has made the ranges truly unique and result oriented." In 1977, when she returned to India, she set up a parlor at her home in New Delhi. She had then put up a

You May Also Find These Documents Helpful

  • Satisfactory Essays

    If you buy a McDonald's franchise and agree to pay a royalty fee of 12.5% annually, how much money will you owe McDonald's at the end of a year in which you sell $98,000 of product?…

    • 1467 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Entrepreneurship 1

    • 1087 Words
    • 6 Pages

    Corporations, being the main one, but also LLC structures could possibly protect your personal liability.…

    • 1087 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Design Proposal

    • 1289 Words
    • 6 Pages

    To build a unique portfolio of fresh and organic beauty products and strive to surpass its competitors in quality innovation and value and provide a personal high touch shopping experience that will help create a lifelong customer relationship.…

    • 1289 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Mix for Lush

    • 1376 Words
    • 6 Pages

    In this research two well-designed marketing mixes were made, aiming to improve an already existing organic products cosmetics brand named “LUSH®” as well as accommodating its features to the demands of the target market. One of the marketing mixes being directed for physical shops and the other one for an E-Store. Two business people were interviewed to gain information about strategies and day-to-day goals in small brands as such. Elena Torre, cosmetician and owner of “Saint Germaine”, a Natural Cosmetics brand, was one of the interviewees, providing very factual and useful information for this research as well as Martha Hone, dermatologist and owner of “Martha Hone Clinic” based on natural cosmetics from all over the world, especially France, which she “hunts” for in her many travels. This last interviewee came in useful as she has a very vast knowledge, which she provided to the report on many natural and organic cosmetics brands from all over the world, with a variation of marketing/business techniques. Information was also extracted from the brand´s own website along as from The Body Shop®’s website [http://www.thebodyshop-usa.com/]. The final goal was to help “LUSH®” improve in all possible ways and allow it to compete with other and bigger brands such as The Body Shop®.…

    • 1376 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Salon Owners

    • 1435 Words
    • 6 Pages

    Name: Anuradha Ch Designation: Director Business model: Company owned First salon opened: 1982 Growth plans: “To increase the number of salons in South India, especially in Tamil Nadu, Karnataka and Kerala. We plan to expand in Tier III cities such as Tirupati, Guntur and Karimnagar through a franchise based model.” Business mantra: “Our priority is to constantly upgrade our service offerings and procure the best.” Challenges faced: “Finding and retaining good staff and offering customized beauty service to customers.” Products: Hair: Anoo’s haircare range, L’Oréal Professionnel, Schwarzkopf Professional, Matrix; Skincare: Anoo’s herbal range Furniture and equipment: We get furniture customized locally and import equipment from different parts of the world Outlook for…

    • 1435 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    - One who creates a new business in the face of risk and uncertainty for…

    • 1207 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    There has been a considerable increase in the sales of medicated cosmetic in India. Vichy is a very prominent brand which manufactures high quality cosmetics and other toiletries. The following report is based on LifeActiv which is VICHY Laboratories anti aging cream The main focus of the report is to gain a better understanding on the different aspects to be taken into consideration in the process of Marketing and selling of a product in an assigned territory. The chosen territory is the city of Mumbai. The product is targeted at women within the age group 30-60 in the middle or high income level. The marketing strategy adopted is mainly to develop a strong chain of chemists and dermatologists to market and sell Vichy products. A sales force of 5 representatives is proposed to undertake selling and promotional activities. A detailed training and development schedule is discussed for the salespersons clearly defining their roles and territories. The benefit statements of the customer are prepared under different response modes to help us understand the value that the product can offer to its end user. Preparation of the project time line is done evaluating the time which will be taken by the territory manager at each and every step of the process. To evaluate the performance of each sales person a Monthly Information report is prepared. The closing materials give the information about the terms and conditions of the purchase order; it provides us with the proforma invoice and regulations followed by the organization.…

    • 8243 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    project work on shampoo

    • 1082 Words
    • 5 Pages

    From this market survey, it can be concluded that nowadays consumers have become really conscious about the products they purchase.…

    • 1082 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    On the basis of these findings, it is recommended that our Aloe-Vera based products can be established as a leading brand in to the Bangladesh market. And as we newly start manufacturing, which will makes a base strength for our company. And open…

    • 3395 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Sanjewaka Final

    • 2499 Words
    • 8 Pages

    Sanjeewaka is an emerging ayuruvedic health & cosmetic company in Sri Lanka. It is located at veyangoda… R.J Ranjith premarathne is the chairman of this company. There are four directors in this company & this is a family business. This company is situated in 152 c.palm grove state, paththalagedara, veyangoda. Contact information are as follows, fax number is +94 332287073, and email address is sanjeewakaayur@slt.lk. This company was established in 1993. In the beginning this was started as ayuruwedic treatment center, after few years R.J Ranjith premarathne the chairman did some experiments about, new ayuruvedic products and some of them are “ chandanalepa” balm, soft face wash, herbal face wash. These products are very famous cosmetic solutions for any beauty culture problem in Sri Lanka. Most of these products are exported to the foreign market since these products are very popular with foreign people. In this company there are many divisions such as production unit, H.R.M unit, Distribution unit, Research and Development unit. In this company research and development unit does daily experiments. From these experiments they are trying to invent new products.…

    • 2499 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Study on Haldiram's

    • 878 Words
    • 4 Pages

    Product- Frozen Foods, Namkeens, Sweets, Cookies, Sherbets (Sharbat), Minute Khana (Microwaveable Food), Papads, Pani Puri, Bhel Puri, Chips (Boletos, Takatak, Whoopies), Royal Temptations (Packaged Dry Fruits), Guajarati Snacks, South-Indian Snacks, Nimbu Masala…

    • 878 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Shaadi.com

    • 709 Words
    • 3 Pages

    Marriages in India are a family affair. The whole family engages in search of an alliance. With the hi-tec life, people rarely have time to visit to Pundits/matchmakers and instead prefer to find a match online. As compared to dating sites, which is not an acceptable trend in India, matrimonial sites focus on the serious business of marriage.…

    • 709 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Dr. Narendran's Dilemma

    • 1387 Words
    • 6 Pages

    As instructed by the director of WIMWI, I have comprehensively examined the background of IMC, its objectives, the scope of Dr. Ramkumar’s formulation and analysed the impact of its commercialisation on IMC as well as the Siddha system of medicine. Based on this study, I have worked out a strategy which would be in the best interests of all parties concerned. Please find the report enclosed.…

    • 1387 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Naveen

    • 718 Words
    • 3 Pages

    1. Is the owner of some Trade Marks and Brands relating to Ayurvedic Medicines and Therapeutic cosmetic Products with the license number AUS-816.…

    • 718 Words
    • 3 Pages
    Good Essays
  • Good Essays

    garnier case study

    • 2871 Words
    • 12 Pages

    which is famous for its Cosmetics & Fashion products. Its a premium product which is meant for…

    • 2871 Words
    • 12 Pages
    Good Essays