Marilys F. Robles Rivera
MKT/421
July 25, 2013
Professor Thelma Gonzalez
Environmental Factors
Environment global international field is a key field of the environment of most managers, today more than ever. In addition, several groups are pushing for new forms and higher levels of ethical behavior of managers and greater corporate social responsibility.
The overall feel, sometimes called macro environment, includes the external factors that usually affect all organizations or most of it, in every company is present although the specific types of forces and environmental conditions vary from industry to another.
International business transactions are understood as all commercial, private or government between two or more countries. Private companies conduct such transactions for profit; governments may or may not do the same in their transactions. Enter these transactions are sales, investment and transport.
For firms involved in international trade.
When a company operates internationally should be considered his mission (he tried to do and that will become long-term), goals (specific performance goals to fulfill its mission) and strategy (the means of achieving its objectives) are presented below :
• Expand sales
• Acquire resources
• Minimize the risk
EXPAND SALES:
Sales of businesses depend on two factors: consumer interest in their products and services and their willingness and ability to purchase. The number of people and amount of their purchasing power are higher in the whole world in one country, so companies can increase their potential market to go find international markets.
ACQUIRE RESOURCES:
Manufacturers and distributors are looking for products, services and components produced in foreign countries. Edema, seeking capital, technology and information from abroad that they can use in their home countries, sometimes do so to reduce their costs.
MINIMIZE RISKS:
To minimize