Environmental
1. Introduction
Environmental factor is one of the most important elements that affect heavily on the development of enterprises or industries. At the same time, strategies of production and management are also significant. Therefore, it is necessary for companies to analyze those factors and put forward appropriate strategies for further development. There are many practical analytical models for corporate to apply to. This passage mainly explains how CRH, an international building materials company, deals with environmental factors relating to the industry and achieves its goals with corporate level strategies. After studying the cases given, two main models have been referred to in the passage and some suggestions will be given in the last part.
2. Review of chosen models
There are two main elements for the development of enterprises in a particular industry, that is, the proper usage of external environmental factors and the suitable internal structures and management strategies. (Brockett & Rezaee, 2012) Hence, the two models chosen for CRH are Environmental analysis and Competitive strategies. The two models combine with each other properly, creating the successful situation of CRH in building material industry.
PESTEL is one of the most useful models to analyze the environmental factors for companies in almost every industry. It also called as Environment analysis in professional areas. As a tool of searching and evaluating external factors, PESTEL is a model to have a clear look at the macro environment as well as all the forces which can influence the groups and the industry. (Haque, 2011) Six main factors are included in the model, including political factors, economic factors, social factors, technology factors, environment factors and legal factors. The reason why having chosen this PESTEL model are complex but obvious at the same time. On the one hand, CRH develops in the macro environment in the society and every factor in the model would
Environmental factor is one of the most important elements that affect heavily on the development of enterprises or industries. At the same time, strategies of production and management are also significant. Therefore, it is necessary for companies to analyze those factors and put forward appropriate strategies for further development. There are many practical analytical models for corporate to apply to. This passage mainly explains how CRH, an international building materials company, deals with environmental factors relating to the industry and achieves its goals with corporate level strategies. After studying the cases given, two main models have been referred to in the passage and some suggestions will be given in the last part.
2. Review of chosen models
There are two main elements for the development of enterprises in a particular industry, that is, the proper usage of external environmental factors and the suitable internal structures and management strategies. (Brockett & Rezaee, 2012) Hence, the two models chosen for CRH are Environmental analysis and Competitive strategies. The two models combine with each other properly, creating the successful situation of CRH in building material industry.
PESTEL is one of the most useful models to analyze the environmental factors for companies in almost every industry. It also called as Environment analysis in professional areas. As a tool of searching and evaluating external factors, PESTEL is a model to have a clear look at the macro environment as well as all the forces which can influence the groups and the industry. (Haque, 2011) Six main factors are included in the model, including political factors, economic factors, social factors, technology factors, environment factors and legal factors. The reason why having chosen this PESTEL model are complex but obvious at the same time. On the one hand, CRH develops in the macro environment in the society and every factor in the model would
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