The shop is located in Buckingham, and is owned by Robin and......, a couple originally from the town of Oxbridge. It was bought 9 years ago, when the family decided to leave their previous home due the high crime rate and unsuitable living conditions in that area. Previously owned by another couple it was not always …show more content…
A PESTLE analysis is method for reviewing the macro environment factors that affect a business. It stands for: Political, Economic, Sociological, Technological, Legal, And Environmental. This analysis technique contributes towards the decision making that businesses are faced with. The analysis gives an insight into some of the potential risks and uncertainties the business or company may face; it also helps them to examine the future as well as current circumstances.
Political
It is relating to what degree and the government intervenes in the economy. Mainly, political factors include such as tax policy, environmental law, tariffs, labour law, and political stability. It may also include services and goods which the government wants to provide or wants to be provided by other business such as merit goods or some goods, demerit goods, might not be wanted to be provided. The government has a great influence upon infrastructure, education and healthcare. The political factor of the PESTLE analysis considers issues such …show more content…
It can determine how many other businesses enter the market (barriers to entry). This factor can affect costs due to the amount of energy it is using and technological shifts can affect the cost and quality of a product. Research and development is one of the main aspects of technology because a development of this factor will lead to an improvement of the businesses activities. The British Developments Plc states that the customer relation is important for understanding their development and research and it contributes to a the overall turnover by 5%. Therefore the following issues need to be