ERPsim Distribution Game
To: Dr. Shirley Stretch-Stephenson
Group C H
Members: Iris Huang
Ankit Sethiya
Ken Chen
Yuankai Wang (GS)
After 2 trial rounds of ERPsim distribution game, our group got rank 2 out of 4 groups (actually climbing from rank 3 to 2). So everyone in the group is fully confident about the real game running in the upcoming week. After several discussions, we settled down our objective as the first seller of products 1L&500ml ClearPure bottled water. But the result coming from real running game is really out of anyone’s expectation. And the truth that we got rank 3 on Net Income ranking is some kind of shock on everyone’s mind. From my point of view, though, it is a great opportunity for us to look into all the operations and strategies we used, analyze all the rights and errors we made, discuss all the situation each member got into, perfect our knowledge and experience background on SAP ERP system. It is a failure, at the same time, is also a givengift. In this report, we will analyze the whole market as well as our company’s performance throughout the game. By comparing ourselves to the market, to the competitors, the differences will unveil the reasons: which part we did right, which part we made errors. Following the market analyze is our initial group objectives and strategy. Then we use section “discrepancy” to show the differences between our results to the objectives. After that, we analyze the whole group performance during the game by integrating the reports from each member. For results analysis section, we conclude all the problems we were facing and all the errors we made. Last but not the least, is the summary summarize concluding the whole reportvaluable lessons we got from this ERPsim game.
Market Analyze: For the whole market, we will use several charts below to show the market demands in different