Esri
ESRI CASE STUDY
1. Of the three types of uncertainty that characterize high-tech markets, which type is ESRI experiencing most acutely? Elaborate and provide strategic implications for ESRI. a) In this case, I think the ESRI suffer the most in the technology uncertainty. i. Concerns over obsolescence. Technology is evolved extremely rapidly with the relevant elements develop simultaneously and interactively. Microsoft and Google integrate PC, Broadband Internet connection and powerful search engines together to offer virtual globes service which challenge the traditional industry model of market segmentation. As the world’s leading vendor of DIS system software, ESPI faced severe challenge of new innovation and products. The key of high-tech companies’ survival is keeping innovation and advancing own technology before its obsolescence. ii. Initially, the core competitiveness of ESRI software products is its unique geographic database designed for target customers, which provide diverse information to support various customers’ work. As the new high-tech product (Google earth) came out, the classic database had been challenged by new information collection model which construct by mass internet users upload and share information. The uncertainty of technology evolution brings risk to further development of existing technology. b) Currently, the new product may not be professional and target-oriented enough to compete with ESRI’s GIS professional product, but from the strategic angle, new innovation which has been regarded as disruptive technology/product has great potential to compete with existing ones, in addition, that’s the development trend of GIS system and will build new industry standard after widely-dispensed.. ESRI should handle it seriously, interact with the development trend and enhance own strength as well as integrate new advanced technology with own products.
2. What are the characteristics of the newest competitors that
1. Of the three types of uncertainty that characterize high-tech markets, which type is ESRI experiencing most acutely? Elaborate and provide strategic implications for ESRI. a) In this case, I think the ESRI suffer the most in the technology uncertainty. i. Concerns over obsolescence. Technology is evolved extremely rapidly with the relevant elements develop simultaneously and interactively. Microsoft and Google integrate PC, Broadband Internet connection and powerful search engines together to offer virtual globes service which challenge the traditional industry model of market segmentation. As the world’s leading vendor of DIS system software, ESPI faced severe challenge of new innovation and products. The key of high-tech companies’ survival is keeping innovation and advancing own technology before its obsolescence. ii. Initially, the core competitiveness of ESRI software products is its unique geographic database designed for target customers, which provide diverse information to support various customers’ work. As the new high-tech product (Google earth) came out, the classic database had been challenged by new information collection model which construct by mass internet users upload and share information. The uncertainty of technology evolution brings risk to further development of existing technology. b) Currently, the new product may not be professional and target-oriented enough to compete with ESRI’s GIS professional product, but from the strategic angle, new innovation which has been regarded as disruptive technology/product has great potential to compete with existing ones, in addition, that’s the development trend of GIS system and will build new industry standard after widely-dispensed.. ESRI should handle it seriously, interact with the development trend and enhance own strength as well as integrate new advanced technology with own products.
2. What are the characteristics of the newest competitors that