Essay
Introduction
Virgin is a leading branded venture capital organisation and is one of the world 's most recognised and respected brands. This report will discuss the Virgin Holidays marketing strategies.Virgin Holidays and is now the Largest, most successful transatlantic Tour Operator. It will describe how Virgin holidays use the marketing mix; product, price, place and promotion to market their company to gain customers. This report will then go on to discuss how virgin holidays marketing strategies have helped the company develop and what other marketing strategies Virgin Holidays could implement to develop the company further.
Part 1
About Virgin
Virgin is a leading branded venture capital organisation and is one of the world 's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, media, music and fitness. (Virgin, 2012)
Virgin Holidays
Virgin Holidays is the Largest, most successful transatlantic Tour Operator. Created in 1985, Virgin Holidays is an award-winning travel company offering bespoke travel experiences right across the globe. There passionate about creating perfect holidays, and giving reliably outstanding service. (Virgin, 2012)
Virgin encourage and promote the motto "Ask for the World" because they are passionate about creating the best holidays in the world and going that extra mile to make sure you get exactly what you want, the way you want it. (Virgin, 2012)
Virgin Holidays is very successful with award winning marketing strategies. At the Travel Marketing Awards, Virgin Holidays scooped five trophies - including Campaign of the Year for its 'Rockstar Service ' activity. The ceremony, organised by the Chartered Institute of Marketing 's Travel Industry Group (CIMTIG) was held at the Intercontinental Park Lane to recognise marketing excellence in travel
Virgin is a leading branded venture capital organisation and is one of the world 's most recognised and respected brands. This report will discuss the Virgin Holidays marketing strategies.Virgin Holidays and is now the Largest, most successful transatlantic Tour Operator. It will describe how Virgin holidays use the marketing mix; product, price, place and promotion to market their company to gain customers. This report will then go on to discuss how virgin holidays marketing strategies have helped the company develop and what other marketing strategies Virgin Holidays could implement to develop the company further.
Part 1
About Virgin
Virgin is a leading branded venture capital organisation and is one of the world 's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, media, music and fitness. (Virgin, 2012)
Virgin Holidays
Virgin Holidays is the Largest, most successful transatlantic Tour Operator. Created in 1985, Virgin Holidays is an award-winning travel company offering bespoke travel experiences right across the globe. There passionate about creating perfect holidays, and giving reliably outstanding service. (Virgin, 2012)
Virgin encourage and promote the motto "Ask for the World" because they are passionate about creating the best holidays in the world and going that extra mile to make sure you get exactly what you want, the way you want it. (Virgin, 2012)
Virgin Holidays is very successful with award winning marketing strategies. At the Travel Marketing Awards, Virgin Holidays scooped five trophies - including Campaign of the Year for its 'Rockstar Service ' activity. The ceremony, organised by the Chartered Institute of Marketing 's Travel Industry Group (CIMTIG) was held at the Intercontinental Park Lane to recognise marketing excellence in travel
References: Bronsell, A., 2010. Marketing Magazine. [Online] Available at: http://www.marketingmagazine.co.uk/news/1001019/Virgin-Holidays-unveils-Rockstar-Service-drive/ Conway, D. G., 2009. The Events Manager 's Bible. 1st ed. Oxford: How to Books Ltd. Cox, S., 2009. sbinfocanada. [Online] Available at: http://sbinfocanada.about.com/cs/marketing/g/promotion.htm Gogra, B., 2008. Rural Marketing. 1st ed. New Deli: Tata Mcraw-Hill. Hill, N., 2011. Eye for Travel. [Online] Available at: http://www.eyefortravel.com/social-media-and-marketing/virgin-holidays-works-peak-sale-campaign Jobber, D., 2010. Principles and Practice of Marketing. 1st ed. Oxford: McGraw-Hill Education . Kotler, P., 2000. Marketing- An introduction. 5th ed. New Jersey: Prentice-Hall, Inc. McCarthy, E. J., 1960. Basic Marketing. A Managerial Approach. 1st ed. Oxford: Homewood, Ill., R.D. Irwin, . Mills, G., 2002. Retail Pricing strategies and market power. 1st ed. Austrailia: Melbourne University Press. O. C. Ferrell, 2011. Marketing Strategy. 5th ed. Mason: Cencaged Learning. Palmer, C., 2010. Steak Digital. [Online] Available at: http://www.steakdigital.co.uk/our-work/seo/ 'taking-off-everything! ' Shaw, K. N. A., 2011. U talk Marketing. [Online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=447&Title=Direct_Mail_campaign_for_Virgin_Holidays Shelton, A., 2010. Eye for Travel. [Online] Available at: http://www.eyefortravel.com/social-media-and-marketing/virgin-holidays-works-peak-sale-campaign Shone, A., 2001. Successful Event Management. 1st ed. London: Continuum. Shone, A., 2010. Successful Event Management. 3rd ed. Hampshire: a division on cengage leraning inc . Unknown, 2010. U talk marketing. [Online] Available at: http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=17602&Filter=0&Keywords=&Order=LATEST&Page=1&Title=Virgin_Holidays_%E2%80%98Rockstar_Service%E2%80%99_advert Unknown, 2011. Marketingteacher. [Online] Available at: http://marketingteacher.com/lesson-store/lesson-promotion.html Virgin, H., 2012. Virgin Holidays. [Online] Available at: http://www.virginholidays.co.uk/info/