The Growth of the Events Industry
“Until relatively recently, events have been seen as part of hospitality, tourism, leisure and recreation industries, or as a support service to businesses. However, the environment is changing and the events industry is emerging in its own right.” (Bowdin et al., 2011, pp. xxvii-xxviii) This essay will discuss the growth of the events management sector and will evaluate the nature of the event industry. The categorisation of events will be discussed, regarding their typologies and their classification. Also,1 the author will analyse the different industry sectors and will highlight the importance of stakeholders.
In the last two decades, the events industry have grown enormously and it is now “supported by an increasing body of knowledge, education, research and industry professionals.” (Bowdin et al., 2011, pp. xxvii-xxix). Events are hugely diverse and have tremendous different fragments and due to its complexity, it is very hard to define.
A definition of events is given by Shone and Parry (2004, p.3):
“Special events are that phenomenon arising from those non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people.”
However Bowdin et al. (2001, pp. 15-16) explains that “ it seems at times that special events are everywhere; they have become a growth industry. The field of special events is now so vast that it is impossible to provide a definition that includes al varieties and shade of events.”
The industry is sometimes described as “special events” (Bowdin et al. 2011, p.17), but to understand the nature and the complexity of events, the categories, typologies, the characteristics and the classification can be explored as well. Allen et al. (2005) specify that events can be characterised as being local events, major events, hallmark events or mega events depending on
In the last two decades, the events industry have grown enormously and it is now “supported by an increasing body of knowledge, education, research and industry professionals.” (Bowdin et al., 2011, pp. xxvii-xxix). Events are hugely diverse and have tremendous different fragments and due to its complexity, it is very hard to define.
A definition of events is given by Shone and Parry (2004, p.3):
“Special events are that phenomenon arising from those non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people.”
However Bowdin et al. (2001, pp. 15-16) explains that “ it seems at times that special events are everywhere; they have become a growth industry. The field of special events is now so vast that it is impossible to provide a definition that includes al varieties and shade of events.”
The industry is sometimes described as “special events” (Bowdin et al. 2011, p.17), but to understand the nature and the complexity of events, the categories, typologies, the characteristics and the classification can be explored as well. Allen et al. (2005) specify that events can be characterised as being local events, major events, hallmark events or mega events depending on