Evaluate and benchmark own study and analysis skills, capabilities and developmental needs
There are many different sectors of the events industry which can be categorised in different ways either by size, form or content. These can be categorised by leisure, political, business and trade, food and drink and many more however these are the main types of events held across the world. Festivals contribute massively to the social side of life which gives an incentive for visitors return to them again depending on the level of memorabilia created and the element of positive cues drawn from them. ‘festivals are an important expression of human activity that contributes much to our social and cultural life.’ . Boardmasters is a very popular music and sports festival which originally started out as a local surfing competition attracting surfers and locals from around Cornwall. In recent years it has evolved and become more of a major event involving popular music artists and holding bigger surfing competitions which has made it a more economically valued event attracting visitors from all around the uk.
“Set in idyllic fields of Watergate Bay in Cornwall, Boardmasters festival is a unique festival with an undeniable charm” This music, skate and surf festival is held in the second week of August every year which is the peak tourist time in Newquay with the aim to attract more visitors for the weekend. Holding the festival at the same time every year ensures visitors remember the same calendar dates every year and return again. Boardmasters creates a huge impact on the economic income for Cornwall due to the amount of visitors travelling in from all areas of the UK. According to the Newquay Voice “There is an £18.8 million impact as a direct result of Boardmasters which equates to 80% going to Newquay and 20% going to the rest of Cornwall”. However this can create a huge impact on the environment too. Local
References: Allen, J., O 'toole, W., Harris, R. & McDonnell, I., 2008. An overview of the event field. Milton: John Wiley & Sons Australia, Ltd. Josh Carvell, 2013. Festival Review: Boardmasters 2013. [Online] Available at: http://www.thenationalstudent.com/Music/2013-08-19/Festival_Review__Boardmasters_2013.html Roberts, K., 2012. THE HOUSE OF MARLEY SPONSORS RELENTLESS ENERGY DRINK BOARDMASTERS IN ASSOCIATION WITH VANS 2012. [Online] Available at: http://www.kaizo.co.uk/newsroom/thehouseofmarley/boardmasters_2012/ Warren Wilkins, 2011. http://www.newquayvoice.co.uk. [Online] Available at: http://www.newquayvoice.co.uk/news/5/article/3503/ Yeoman, I. et al., 2004. Festival and events management. Oxford: Elsevier butterworth-Heinemann. Roberts, K., 2012. THE HOUSE OF MARLEY SPONSORS RELENTLESS ENERGY DRINK BOARDMASTERS IN ASSOCIATION WITH VANS 2012. [Online] Available at: http://www.kaizo.co.uk/newsroom/thehouseofmarley/boardmasters_2012/ Warren, W., 2011. http://www.newquayvoice.co.uk. [Online] Available at: http://www.newquayvoice.co.uk/news/5/article/3503/ Yeoman, I. et al., 2004. Festival and events management. Oxford: Elsevier butterworth-Heinemann.