Nowadays, communication plays a vital role in people's life. Every person has themselves styles to exchange the information in the environment especially in society, work place and business environment. In order to interact effectively, each person has to choose the appropriate style in different situations. However, there are three behaviors in communication including submissive, aggressive and assertive, each situation or conversation requires people to choose one style only. This essay plans to guide people how to be a successful communicator in business environment by distinguishing two forms of communication namely assertive and submissive. Followed paragraphs will be more specific in analyzing two forms of communication and the objective opinion about them.
First of all, assertive style in communication is usually regarded as a form of the ability to interpret feeling, opinions and viewpoints when it is necessary but maintaining respect for others. According to variety definitions of assertive form, the most successful definition is made by Rimm and Masters (1979), "Assertive behavior is an interpersonal behavior involving relatively honest and direct expression of thoughts and feelings that are socially appropriate and take into account the feelings and welfare of other people”. In business environment, assertive leaders and workers usually stand their ground and use logical, simply ideas to make business decisions. Moreover, they are able to stay calm and avoid acting in defensive ways when coping with difficulties. For example, a manager tells staffs assertively: "I am unhappy that you have not completed the project on time. What happened?" while a manager says aggressively: "Normally. I am not in a day and no one does one thing. Idiots!". As regard to benefit of being assertive, assertiveness can let both employers and employees achieve their desired goals easily such as increasing sales