Essay On New Rhetoric

During the nineteenth century, North American Rhetoric was founded upon classical, epistemological, and bellestric properties that were originally promoted throughout the eighteenth century. These different aspects popularized in the eighteenth century expanded into the concept known as “New Rhetoric.” Research of the New Rhetoric is simply defined as emerging in two waves. The first wave began at about 1930 and hit its climax in the 1950s. This wave was introduced by scholars working in the “discipline” of speech communication; the second, more recent wave of attention has been prompted by a renewal of interest in rhetoric in the last decade among teachers and rhetoricians working in departments of English.”(_) These two waves are the primary
These include; the fundamental nature of knowledge and physical existence methodology that analyzed the mental process that happen in Rhetoric, the idea that the scholarship of rhetoric is applicable to all and any forms of communication, and a more revivalized approach to rhetoric as the “art of adapting discourse to purpose, audience, and occasion.” (16) These ideas helped make a platform for the nineteenth century to further expand the definition of Rhetoric and how it can be molded to
Campbell is responsible for relating the definition of rhetoric to the “epistemological realities” that are embedded within rhetoric itself. The term epostemlical can be defined as, “the study of the nature and scope of knowledge and justified belief. It analyzes the nature of knowledge and how it relates to similar notions such as truth, belief and justification.” The notion that rhetoric has to be believed and understood through justifiable knowledge is a step in rhetoric history that made it possible for scholars to expand their philosophies on how rhetoric can be adapted more properly to the nature of persuasion. Campbell studied the links between rhetoric and the physiological occurrences that happen when someone has peaked interest and he explains that if the speaker aims to influence another then you must have, “an artful mixture of that which proposes to convince the judgement, and that which interests the passions, and distinguishes excellency results from these two, the argumentative and the pathetic incorporated together.” (21) Although Campbell does incorporate aspects of imagination and judgement, in relation to how we absorb information, there is also a relationship distinguished between how rhetoric is organized and how it is perceived. Mental processes are organized through chain reactions which can be more easily divided in the following sentences: “In general it may be