Essay On Sears Catalog

Thesis: the encounter between the Sears Catalog and the american consumer had an economic impact on urban expansion because the catalog provided houses for people to move West, affected the general stores, and changed the lives of farmers.

The Sears Catalog was the biggest catalog of its time that allowed anyone to buy anything. The company was founded over 100 years ago in 1886. It was over 100 pages, the options were endless. The Sears Catalog ended up selling over 11 million dollars of products ranging from jewelry to farming tools, then kickstarting the modern mail business. A new era was created with the help of the Sears Catalog. The change of the nation was clear. The catalog allowed some business to flourish, while others were left behind to perish, and it provided some a new reason to work. The encounter between the Sears Catalog and the American consumer had an economic impact on urban expansion because the catalog provided houses for people to move west, affected the general stores, and changed the lives of farmers.

“Sears sold and shipped as many as 100,000 mail order houses to customers”. ( Thomas 1.) With many new Americans moving west there was a need
The catalog has forever changed our nation. With having endless items to buy, the Sears Catalog taught America the best marketing strategies. Sears Roebuck, the owner of the catalog has the best techniques for marketing. His techniques and strategies remain unchanged. The selling of the Sears Catalog had great impact to our nation the catalog provided us with a future. Our nation was becoming aware of how quickly everything was going to change. America went from ordering whatever they wanted from catalogs ordering whatever they want now online. America was significantly changed by the Sears