Case Study: Sears Canada And The Bay
Part 1: Description of Target Markets and Information about the companies
The two stores selected who sell the same classifications of merchandise are Sears Canada and The Hudson’s Bay. Sears and The Bay are full-time, full-service department and catalogue retailers who believe in providing their customers with quality merchandise and exceptional customer service.
According to Department Managers at Sears, Women between the age of 25 to 54 with a low to moderate household income, family, and home are Sears primary target market, followed by baby boomers and homeowners (bargain shoppers). Sears market products as value products i.e. it targets shoppers who are on budget and are still looking to purchase a quality item. “Our product is reliable
The two stores selected who sell the same classifications of merchandise are Sears Canada and The Hudson’s Bay. Sears and The Bay are full-time, full-service department and catalogue retailers who believe in providing their customers with quality merchandise and exceptional customer service.
According to Department Managers at Sears, Women between the age of 25 to 54 with a low to moderate household income, family, and home are Sears primary target market, followed by baby boomers and homeowners (bargain shoppers). Sears market products as value products i.e. it targets shoppers who are on budget and are still looking to purchase a quality item. “Our product is reliable