Essay Plan for Aebm
Essay Plan
Name: Freya Group: M
Introduction: Paragraph 1 * Give a general definition of stereotypes according to the two texts * summarize the main ideas of the two texts respectively ( Piller writes about advertising and using stereotypes to sell products whilst Yong explains how people think. ) * Rephrase the question and give a clue about the whole structure of the essay
Paragraph 2: Body
Main idea: sum up the similar points in the two texts
Supporting ideas: * Both articles compare west and east
Yong - demonstrates how people from West and East categorise objects, view causality and wield logic and offer certain examples
Piller - Pepsi has to use different slogan in China and US * Both articles discuss national and cultural stereotypes * Yong - refers to the stereotypes of analytical western and holistic eastern thinking; also refers to the stereotypes of westerners being individualistic and easterners being collective * Piller - illustrates loanwords are often emblematic, not linguistic
Paragraph 3: Body
Main idea:
Illustrate the differences between the two texts
Supporting ideas: * Yong's writing is an article in magazine while Piller's writing is a monography * Yong describes how western and eastern people think about the world whereas Piller focuses on how to use stereotypes to sell products * Yong quotes psychological researches while Piller quotes linguistic research * Yong uses China and Japan to represent the east whilst Piller uses several different countries
Paragraph 4: Body
Main idea:
To what extent do these texts show that national and cultural stereotypes are no longer a useful way of examining the human condition and economic activity
Supporting ideas: * Yong - both westerners and easterners can think holistically and analytically, but cultural differences can affect the option to make the most sense in certain situation * Piller - linguistic insensitivity
Name: Freya Group: M
Introduction: Paragraph 1 * Give a general definition of stereotypes according to the two texts * summarize the main ideas of the two texts respectively ( Piller writes about advertising and using stereotypes to sell products whilst Yong explains how people think. ) * Rephrase the question and give a clue about the whole structure of the essay
Paragraph 2: Body
Main idea: sum up the similar points in the two texts
Supporting ideas: * Both articles compare west and east
Yong - demonstrates how people from West and East categorise objects, view causality and wield logic and offer certain examples
Piller - Pepsi has to use different slogan in China and US * Both articles discuss national and cultural stereotypes * Yong - refers to the stereotypes of analytical western and holistic eastern thinking; also refers to the stereotypes of westerners being individualistic and easterners being collective * Piller - illustrates loanwords are often emblematic, not linguistic
Paragraph 3: Body
Main idea:
Illustrate the differences between the two texts
Supporting ideas: * Yong's writing is an article in magazine while Piller's writing is a monography * Yong describes how western and eastern people think about the world whereas Piller focuses on how to use stereotypes to sell products * Yong quotes psychological researches while Piller quotes linguistic research * Yong uses China and Japan to represent the east whilst Piller uses several different countries
Paragraph 4: Body
Main idea:
To what extent do these texts show that national and cultural stereotypes are no longer a useful way of examining the human condition and economic activity
Supporting ideas: * Yong - both westerners and easterners can think holistically and analytically, but cultural differences can affect the option to make the most sense in certain situation * Piller - linguistic insensitivity