Essays

Johnson and Johnson Baby Shampoo, gives parents especially mother, some benefits as the consumers when they purchase this product for their babies. Better quality products always being look by the people (Wood 2009). The specialties of this product is the ingredients selected are made naturally from natural origin, it will not hurt the baby’s eyes when they consuming the product. When the baby take a bath, they would not stop moving because the baby do not understand and just get excited to play with water. When they moving their head, the probabilities of the shampoo gets into their eyes is high. When their eyes becomes hurts, they will cry, the mother will be panic and hard to handle the situations, especially for new mother. To prevent that kind of situations, the mother choose Johnson Baby Shampoo for their babies. It was produce in well-known and big company, so the consumer feel safe and guarantee to use this product, moreover, it also appear in attainable price.

The product has well packaging, wide, tall and transparent bottle, so the mother can see and decide when they have to purchase the new shampoo. The design of the product are, big tears shape sticker, with labelled Johnson’s baby shampoo and small tears shape sticker labelled “no more tears” are stick on the front part of the bottle and the last one is Johnson and Johnson logo. This is to indicate and tell the mother that this is Johnson and Johnson Baby Shampoo no more tears which they are looking for. On the back part of the bottle, there are “HALAL” and triangle logo. Triangle logo means that this product is made up from recycle bottle, so the consumers will be happy to purchase the product because psychologically they will think that they also take part to safe the environment HALAL, is to indicate that the products is safe to be consumed in any religions. Singapore is a multicultural country, it has different kinds of target market which depends on their own culture and religion. It might