Establsh&adjust the market mix
Sem.1, 2014
Establish and adjust the marketing mix
Conduct market research
Assessment TASK 1 MARKING & Feedback Guide
COURSE DETAILS
Program Name:
Certificate IV Marketing
National Code/RMIT Code:
BSBMKG502B /MKTG5811C
BSBMKG408B/MKTG5830C
Course Name/ National Code/RMIT code:
Establish and adjust the marketing mix
Co-delivered and co-assessed with: Conduct market research
Teacher Name/Contact Details
Chris Lee chris.lee@rmit.edu.au 99255471
Date handed out
Week 1, w/c 10 Feb 2014
DUE DATE
Last class of Week 6 (March) 2014
Latest 5pm – upload to blackboard and submit a hard copy
STUDENT COMPETENCY GUIDE
Student Name/Number:
Law chun yin Michael / s3491015
Satisfactorily Completed Task Yes/No
yes
Comments/Re-submission Arrangements
(if applicable):
Teacher Name/Date:
Activity/Exercise 11 (Marketing Mix-Promotion)
Promotions are not just aimed at increasing usage of the products. Followings are five other specific promotional aims.
Sales Growth
There have two term of campaigns, long term and short term campaigns. In a short-term, the main aim would be to drive revenues or cash flow, it also trigger the buyer actions. In the long-term campaign, the main aim would be intended to lead optimized profit margins. Especially for a new business they might aim to build a customer base in order to cover new start-up business costs and maintain a sustainable business. For the established companies, their aim would be to generate more business during slow or off season periods, and to expand the business into the newer markets.
Brand Recognition
One of the most popular promotional objectives would be building or maintaining brand recognition. The objective is to let customers or people know and well recognized your brand logo, other symbols or characters. Customers identify it with your company and hopefully associated with good impression to it, this might lead to customers will
Establish and adjust the marketing mix
Conduct market research
Assessment TASK 1 MARKING & Feedback Guide
COURSE DETAILS
Program Name:
Certificate IV Marketing
National Code/RMIT Code:
BSBMKG502B /MKTG5811C
BSBMKG408B/MKTG5830C
Course Name/ National Code/RMIT code:
Establish and adjust the marketing mix
Co-delivered and co-assessed with: Conduct market research
Teacher Name/Contact Details
Chris Lee chris.lee@rmit.edu.au 99255471
Date handed out
Week 1, w/c 10 Feb 2014
DUE DATE
Last class of Week 6 (March) 2014
Latest 5pm – upload to blackboard and submit a hard copy
STUDENT COMPETENCY GUIDE
Student Name/Number:
Law chun yin Michael / s3491015
Satisfactorily Completed Task Yes/No
yes
Comments/Re-submission Arrangements
(if applicable):
Teacher Name/Date:
Activity/Exercise 11 (Marketing Mix-Promotion)
Promotions are not just aimed at increasing usage of the products. Followings are five other specific promotional aims.
Sales Growth
There have two term of campaigns, long term and short term campaigns. In a short-term, the main aim would be to drive revenues or cash flow, it also trigger the buyer actions. In the long-term campaign, the main aim would be intended to lead optimized profit margins. Especially for a new business they might aim to build a customer base in order to cover new start-up business costs and maintain a sustainable business. For the established companies, their aim would be to generate more business during slow or off season periods, and to expand the business into the newer markets.
Brand Recognition
One of the most popular promotional objectives would be building or maintaining brand recognition. The objective is to let customers or people know and well recognized your brand logo, other symbols or characters. Customers identify it with your company and hopefully associated with good impression to it, this might lead to customers will