Danielle Martin
MGT 499
September 23, 2013 There are times in life, whether it be in business or from a personal aspect, where a person has to make a crucial decision. Ethics play a major role in decision making for many people and many companies. The cost of not making ethical choices has caused many companies lost in sales, profits, reputation, and customer base. Sometimes, making hasty, unethical decisions seem good for the short term solutions; however, when carefully thought out, it is always best to make the right decision, one that is morally correct, rather than fiscally savvy. In the case of whether a manager should make a decision about what route to choose to increase company profitability, I do not believe either of the choices presented would make a good plan. I will explore each option and give an alternative to each. Option 1 says that the manager should consider lowering the cost of ingredients which would lower the cost of the production therefore, increasing the profits. This is a quick fix. Yes, this would temporarily increase profits. But, how long would it be before a once loyal customer base figures out that the product is being cheaply made. Customers are loyal to brands and products for a reason and that reason is usually because they have fallen in love with the way a product tastes or the satisfaction they receive when they buy they buy the item. If this decision was made, it would most definitely diminish the brand. Any smart manager would definitely agree that this is not only unethical but not good for business. Poor quality leads to less customers which leads to less profits. An alternative to this would be to make sure that no ingredients are being misused or wasted. It may be more profitable to design a production method in which every ingredient is being used and no products are being wasted. Option 2 suggests to reduce the contents of the package while