The ethics simulation game is designed to teach us how to make ethical decisions especially when the company is facing challenging times. Making ethical decisions is not an easy task when ones decision will possibly have a great impact on each of the company’s stakeholder, whether they are shareholders or customers, in different ways. In this simulation, the company in focus is G-BioSport which specializes in sports nutrition and supplements sells. This company has so many great core values but the one that really stood out for me was the Customer Focus one, which says that “We keep our customers in mind during all our actions”. As I went through this simulation as the Quality Manager of G-BioSport, I kept this core value and the standards designed in company’s Code of Ethics as listed in the Quality Management Internal vs. External Standards, in the forefront of my decision making.
The first decision that had to be made was about a product already on the market that was contaminated; however, it only put a small percentage of users at a low risk. The question at hand is whether to warn and what information to provide to consumers about the contaminant? Should we publish information broadly about increased risk for specific groups, offer to replace tainted products or refund purchase price? Before making these decisions one had to go through four different lenses and steps of the critical decision making process. These lenses included the Rights and Responsibility lens, the Results lens, the Relationship lens, and the Reputation lens. After narrowing the possibilities down to two solutions using the Rights and Responsibilities Lens, the choice was made to disseminate information about on increased risk and allow consumers to make