The goal of public speaking is to gain a desired response from the listener without inflicting any form of harm on the individual listeners. Public speaking is a powerful tool and as a result carries serious ethical responsibilities. Ethics “involves systematizing, defending, and recommending concepts of right and wrong behavior”.1 What makes us trust a speaker or believe that he or she is a reliable source? Who can we trust to have our best interests at heart? According to Stephan Lucas in The Art of Public Speaking, the main guidelines for ethical speaking are: be fully prepared for your speech, be honest about what you say and avoid name-calling and other abusive language.2 By following each other these guidelines, a speaker can and will put their ethical principles to practice and justly inform their audience about their desired topic.
Good preparation is not only an ethical requirement, but it is a practical one as well. An audience gives you time and an opportunity for a speaker to perform their speech and as a result, audience members deserve to hear one’s best effort. This only occurs if the speaker is fully prepared. If the audience thinks that a speaker is not prepared for them, they will feel let down and will not respond positively to the speaker’s message. Speakers should prepare for their speeches well in advance. Speeches that are prepared last-minute are not well thought out and will not engage the audience is a meaningful manner.
Speakers must base their speeches on clear and legitimate evidence. Claims should be supported with relevant facts, statistics and testimonies. Speakers need to organize their sources and be ready to produce them if an audience member has questions. Assertions that cannot be justified or supported should not be made. In order to receive a truly positive response from audience members, speakers should also show a variety of evidence that supports their claims. By using evidence that includes data, facts and
Cited: 1Fieser, James. "Ethics." Www.iep.utm.edu/. Internet Encyclopedia of Philosophy, 29 June 2003. Web. 08 Aug. 2012. <http://www.iep.utm.edu/ethics/>. 2Lucas, Stephan. "Ethics and Public Speaking." The Art of Public Speaking. 10 ed. McGraw-Hill Humanities/Social Sciences/Languages, 2008. 28. Print. 3Bowen, Harry W. “The Dilemma Of Values: A Challenge To Speech Teachers.” Today’s Speech 8.4 (1960) 18-36. Communication & Mass Media Complete. Web. 8 Aug. 2012. <http://web.ebscohost.com.remote.baruch.cuny.edu/ehost/pdfviewer/pdfviewer?sid=0041e0d5-8c29-4958-a1d4-591f41ec5403%40sessionmgr104&vid=6&hid=113>.